Bentley and Rolls Royce eye expansion in India

India, despite being the nation with maximum of its population living below the poverty line has evolved as one of the major markets for the super luxury automobile brands across the globe. The top-level auto marquees like Rolls Royce and Bentley trust that the market for ultra luxurious cars is going to grow four folds by the end of this decade. These two auto majors are eyeing expansion of their foothold in India. The CLSA Asia-Pacific has estimated that the number of millionaires in India will go up from 173,000 in 2010 to 403,000 by 2015 and this has stimulated the expectations of the four-fold growth in the demand of super luxury vehicles.

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The new millionaires of the country are drifting away from the luxury brands like BMW, Mercedes and Audi which have become pretty common in the country and are now expanding their horizons with the first-rate luxury cars like Bentley and Rolls Royce. In fact, the youngest owner of the Rolls Royce Ghost is an Indian citizen. It has been predicted that the sale of car models of top-level luxury brands like Ferrari, Bentley, Rolls Royce, Lamborghini and Aston Martin is going to go up from 180 in 2011 to 800 by the year 2020.

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Bentley and Rolls Royce are both British auto makers and are eyeing 4 and 6 dealerships respectively in India by the end of 2012. In order to increase the fan and the customer base in India both these auto giants are attempting at creating awareness by various means. For this purpose, this month Bentley sponsored the Indian Masters tournament of Polo and Rolls Royce also promoted its cars in the Maharaja of Jodhpur polo tournament.

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