From past couple of years, Tata Motors has been continuously striving to transform itself from a mediocre to an excellent automaker in India. After a lot of ups and downs the company has seen in yesteryears, the automaker is finally running on the road of recovery. The fact is evident with past few launches in the form of Bolt and Zest. Though both the cars are still toiling to make their space in respective segments, Tata has provided a glimpse of what it’s upto for the future Indian automotive scene.
Further, the weak sales of Nano has vindicated the belief that the mindset of Indian consumers has now changed with the ever changing of the trend. Now in order to prove this stance, the carmaker is all set to release its next product Tiago (earlier Zica), which has already raised the bar high with its jazzy outlook, quite literally. Tata Tiago has been filled up to the brim and could create a stir in the already competitive zone of hatchbacks. So let’s find out the reasons why the first time buyer would like to opt for Tiago.
When I first saw the pictures of Tiago, honestly speaking, it took me sometime to believe it’s a Tata car. Certainly, the company has done a very good job in personifying what the consumers of today want. For this, the company took design inputs from its work labs present in Pune, UK and Italy. The designers and engineers out there have consolidated little things into a stylish looking car which makes us believe that the vehicle does resemble a European model, full of energy. The front profile is something that attracts many a lot with the type of hexagonal grille, which I have hardly seen in cars from Tata. The grille smoothly flows through the design of the car. The bonnet, the swept black headlamps and the fog lamps beneath, all seems to be connected to each other.
Walk-around a bit and we will realize how graceful the small things are. The arrow-like door handle has been planted immaculately over the bulging crease while the new alloys and ORVM integrated turn indicators shows that the car is ready to launch an offensive against the rivals. The neatly crafted rear profile makes it a complete debonair with stylish looking tail lamps and rear spoiler. And I must say the Sunburst Orange color is jolly.
Without an iota of doubt, we can say a lot of thinking has gone into making the interiors of this car. Although, Tata Tiago gets inspiration from company’s DesigNext philosophy, it does have an aura of its own. The top end model which gets colored AC pallets and placement of other details also support the previous statement. The car comes loaded with lots of goodies such as Harman infotainment system powered by segment first eight speakers while there is advanced AC unit, cooled glove box and rear parking sensors, all being important parts of the comfort zone. All these things combined with the good amount of space could easily convince a first-time buyer that they would get a better return for investment.
Navigation and Juke App: A New Experiment in the Segment
Another driving factor of Tiago’s credibility is the introduction of two new Apps, keeping in mind the youth of today. The apps namely Navigation and Juke App are developed by Harman. The former will display turn-by-turn Navigational input on the infotainment screen when paired to a smartphone via Bluetooth, the latter creates a virtual network through which we can share music playlist via mobile hotspot and change the tracks without inconvenience caused by long AUX cables. The only thing is to wait for your turn to change the track. So no more raging a music war against each other.
Safety Comes First
Safety is a crucial part that has been taken care of in the all round development of this car. Tata has equipped Tiago with dual front airbags, 9th generation Anti-Lock Braking system with Electronic Brakeforce Distribution, Corner Stability Control and rear parking sensors. Besides these advanced safety elements, the car with strong crumple zone ensures that kinetic energy is absorbed, maintaining the integrity of the structure while at the same time, keeping passengers safe inside, in case of any crash.
New Engines to Rely on
To make the car more appealing in the segment, Tata offers a new set of ingeniously developed diesel and petrol engine options which really packs a punch. The 3-cylinder 1.2 liter Revotron petrol unit comes with 4 valve and MPFi technology generating 85PS and 114Nm of peak torque. The diesel powertrain on the other hand, is the 1.05 liter 3-cylinder Revotorq CRAIL engine that produces 70PS and 140Nm of max torque. Tata has also provided two driving modes in Tiago; City and Eco, in order to provide Zippy driving experience, something that is the sole entity of this car in the segment. The engines are paired to 5-speed manual while to keep it future proof, Tata would be launching the AMT laden variant later on.
Though the carmaker has kept the mileage figures under wraps, it is expected that the numbers would be a shocker.
Tata Tiago will be competing against some of the formidable names like Maruti Celerio, Hyundai i10 and Chevrolet, the cars who have already established themselves deeply in the mass market. So keeping that in mind, Tata Motors should be playing some spoilsport to undercut all these cars. Tiago is expected to begin with the price tag of Rs. 3.90 lacs.
Tata has given its heart and soul in developing this little wonder. All that remains is the pricing and mileage, the two driving force of the Indian mass market of automobiles, which could turn the tables to Tata’s side. Fingers crossed!