Tata Nano driven by corporate chieftains
Tata Motors’ Tata Nano is not only a popular car among the common mass but the among the 67,000 owners of Nano are some corporate chieftains who have got some grand luxurious cars. A senior official of a leading corporate company, who otherwise owns models like Mercedes S-Class, Range Rover and Bentley, was quite excited when he bought Tata Nano.He called his colleagues outside to get a glimpse of Nano, said the employee of the same corporate company. The senior official appreciated the Nano by saying that it is indeed a very convenient and cute product. This one is not the only example of a corporate chieftain, rather there are many such names in the list who hold the positions like CMD, Chairman etc but they love to have Nano in their stable. The Rs 1-lakh car has been successful in evoking an interest in many biggies. Another senior official was quoted saying that Tata Nano is the pride of India.
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Tata Motors Tata Nano is not only a popular car among the common mass but the among the 67,000 owners of Nano are some corporate chieftains who have got some grand luxurious cars. A senior official of a leading corporate company, who otherwise owns models like Mercedes S-Class, Range Rover and Bentley, was quite excited when he bought Tata Nano.He called his colleagues outside to get a glimpse of Nano, said the employee of the same corporate company. The senior official appreciated the Nano by saying that it is indeed a very convenient and cute product. This one is not the only example of a corporate chieftain, rather there are many such names in the list who hold the positions like CMD, Chairman etc but they love to have Nano in their stable. The Rs 1-lakh car has been successful in evoking an interest in many biggies. Another senior official was quoted saying that Tata Nano is the pride of India.
Mostly it has been observed that when neo-rich people travel in vehicles then these vehicles are just an advertisement for worth. It is a fact that before Tata Nano, no other small car has ever been embraced in the so called high society. The model has not only been embraced by the high-class people but it has received a warm and hearty welcome from them. One more high profile official said that Tata Nano permits its users to be what other small models do not! He further added that Nano is Indian and undoubtedly it is a mark of innovation.
Moreover, the tag of Tata naturally adds respect to the model. The official also appreciated the move and creativity of Ratan Tata effort and told that he had ordered a Nano when the model was first opened for its booking in March 2009. On the delivery of product, ha had even written a complimentary note to Mr Tata. He also said that though they own models like BMW and Rolls Royce but since Tata Nano has stepped in their stable, they have stopped using the other brands. It is a fact that Tata Nano is one of its kind and the people’s car has been really successful in winning the hearts of many.
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