Tata Motors launches Safari Owners United League (SOUL)

Tata Motors has launched the ‘Safari Owners United League’ (SOUL), an online platform that aims to bring owners of Tata Safari together. A one-of-its-kind digital platform, SOUL is designed exclusivel

Naveen

Published On Jan 05, 2024 15:02 IST

Published OnFeb 21, 2014 14:07 IST

Last Updated OnJan 05, 2024 15:02 IST

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y for Safari owners to share travel stories, experiences and learning’s around their Tata Safari.

Tata Safari

Over the last 15 years, India’s very first SUV has become synonymous with the spirit of adventure. Through SOUL, Tata Motors will offer a digital platform which will be powered and independently administered by Tata Motors. It aims to honour the spirit of discovery with an endeavour to unite this tribe of trailblazers through active involvement via the SOUL website and social media networks like Facebook and Twitter.

On SOUL, custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events. Registering on SOUL is as simple as clicking on the stamp ad on the Tata Safari website, which shall take the user to the SOUL microsite sign up page. There are many more exciting and engaging features which shall be introduced on the SOUL website in the coming months.

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Naveen

<p>An Automobile Engineer by profession, Naveen Soni chose automobile as his branch for Engineering due to his enthusiasm for the same. A true biker at heart, he firmly believes that riding is in his blood, but that never means he's limited to motorbikes; he's equally mad for cars, motor rallies and of course 'vintages'. Despite being the newest member in the team, what makes him special and important is his know-how on mechanics of cars. He knows the beat of an engine and can feel the power of a vehicle. He has taken training at 3 different auto plants during his B.Tech degree, which further helped him understand automobiles more closely.</p>Read more