Tata Motors enters the Philippines market
Tata Motors announced its entry into the Philippines market at the Manila International Auto Show (MIAS), 2014, held at the World trade Centre. The companywill commence its business in Philippines with exports of the Manza, the Vista, the Indigo and the Indica from its passenger vehicles portfolio and the Xenon, the Ace and the Super Ace from its commercial vehicles range. Tata Motors has appointed PilipinasTajAutogroup Inc., as its distributor in Philippines.
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Mr. R T Wasan, Head, International Business – Commercial Vehicles, Tata Motors, said, Philippines is one of the key markets for Tata Motors in the ASEAN Region. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in Philippines for a deeper presence in this market across several product segments. To start with we have lined up the Xenon, the Super Ace and the Ace at MIAS based on our intense study and understanding of the customers and their requirements in Philippines.
Mr. Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, said,‘We are delighted to announce our entry in this exciting market. We will enter with the Manza Sedan, Vista Hatch, Indigo Sedan and Indica Hatch. Going forward we plan to augment our offerings by including other products in our portfolio on a regular basis. We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of exciting Tata vehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us.”
Mr. Dave Coyukiat, Chairman- Pilipinas Taj Autogroup Inc., said, “We are thrilled to bring to the Philippine market a range of tough and reliable vehicles from India’s largest and most trusted automobile company. Tata Motors’ name resonates worldwide. Their presence in the market will provide a chance for our consumers to choose from its wide product line-up the ideal vehicle for private and commercial use”
Tata Motors has showcased an exciting range of passenger and commercial vehicles at the Manila International Auto Show at the Tata Motors pavilion. The vehicles on display include the Tata Manza, a bold and spacious sedan, the Tata Vista, a stylish and sporty hatchback designed to thrill, the Tata Xenon, a world-class pickup, ready to take on the extreme, the Tata Ace, a revolutionary sub-1 tonne truck and the Tata Super Ace, the 1-tonne truck with contemporary looks and feel, powered to take your business places.
Tata Motors began its international journey in 1961 and today the company has presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. The ASEAN region is a focus region for Tata Motors, with presence in Thailand, Indonesia, Malaysia and Myanmar. The company’s entry into Philippines is aligned to its Horizonext strategy, with an objective to provide the best customer experience -- from best vehicle experience to superlative purchase experience and followed by technology-intense after-market service support.
