Aston Martin Announces New Partnership For Racing Collaboration

Aston Martin has announced a long-term global partnership and racing collaboration with the Swiss watchmaker, Richard Mille. This partnership will result in skilled group of developers and watchmakers at Richard Mille working directly with the design team at Aston Martin. Led by Chief Creative Officer at AM, Marek Reichman, this synergy will lead to an exciting new collection of exclusive Richard Mille watches being rolled out featuring the iconic Aston Martin wings.

Each of the components that make up a Richard Mille watch is designed, machined and assembled entirely by hand in the Jura Canton, the watch valley of Switzerland. Similarly, all Aston Martin’s sports cars are designed, engineered and handcrafted at the British brand’s headquarter at Gaydon in the UK. In addition, Richard Mille will be supporting the Aston Martin Racing team in the FIA World Endurance Championship, 24 Hours of Le Mans and Nürburgring 24 Hours races.

Commenting on the partnership, Richard Mille, CEO said: “We are passionate about the world of luxury sports cars, it has always been a personal interest of mine and Aston Martin is the perfect partner for us. The spirit of embracing mechanical challenges forms an integral part of both watches and cutting edge automotive design.”

Katia Bassi, Managing Director AM Brands concluded: “We are delighted to be partnering with Richard Mille, a company that stands for exceptional performance and design excellence, just like Aston Martin. We are looking forward to working with Richard Mille over the coming years to develop a collection of luxury high performance watches.”

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