Toyota India aims high for Etios

Toyota Kirloskar Motors, an Indian subsidiary of Japan based largest car maker, is planning aggressively to expand its operations in India so that it can provide a strong and efficient market base to its upcoming and first-ever small hatchback Toyota Etios in India.

The Etios model was showcased at the Delhi Auto Expo in January, where company announced that it will launch this model in Dec this year. It will certainly help the company in enhancing its market share in India which is at 3 percent currently.

Besides this, company is also planning to expand its manufacturing capacity in India as its best selling luxury SUV Toyota Fortuner is receiving a huge demand in India and company has even suspended the bookings for this model in the country. Toyota is also in the process of building its second plant near Bangalore at Bidadi so that it can provide a large capacity base to the Etios model, commercial production of which will start from Dec 2010.

Toyota would be making an investment of Rs.3,200 crore for the second production facility which will have a capacity to produce 70,000 units per year.

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