Toyota Etios to be a key player for Toyota
Japanese motor company,Toyota is one of the most efficient automobile group globally and has been consistently rising since its arrival in India with Kirloskar Group. With the launch of Toyota Etios it has given open challenge to all the other automobile master players like Maruti, Hyundai and Honda. Toyota has brought its one of the most sensational products, Toyota Etios after a long study and overviewing the Indian market requirements.
The Toyota Etios launch and its upcoming hatchback Toyota Etios along with Diesel Etios are very cruicial for Toyota Etios. Vikram S Kirloskar, Vice-Chairman of Toyota Kirloskar group stated Toyota Etios has been a crucial project for Toyota Kirloskar point of view. He added that Toyota Etios will come as a big market player for Toyota Group, they have 7-8 percent of market share in domestic automobile sector and said they have entered into B-segment class with Etios on shores. The B segment market counts around 40-45% of the total automobile market in India. He also commented that the vendors have been involved in the development programme.
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Toyota is also initiating to take Toyota Etios in other emerging econimies like China, Brazil and Russia. Toyota Etios has received awesome response in domestic market. Around 7086 bookings have been done since 1st December for this exciting car. Around 1200 Etios were booked from Mumbai itself, 40% of the bookings are from North India and 32% from South India. Music maestro A. R. Rahman has been appointed as its brand ambassador and 2.5 million fans have already viewed the Toyota Etios ad which was showcased by A. R. Rahman, on facebook.
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Toyota is also initiating for Toyota Etios Diesel but so far management has not given clear indications regarding diesel Etios. Toyota is now a key automobile player with 48% with Toyota Etios available at economical pricing. This sedan can also be considered as eco-friendly products as the water body paint makes it more energy efficient to produce the vehicle in factory.
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