Toyota Etios gets A. R Rahman as its Brand Ambassador
Good news for A.R Rahman fans. The musical maestro will now be the new face for Toyota’s brand new baby in the coming, Toyota Etios which will be launched in December, this year. Two time Oscar winner will promote Toyota products through his musical genius combined with company’s marketing strategy. Exhibiting enthusiasm and happiness over the descision, Hiroshi Nakagawa, Managing Director, TKM, told the media that they are happy to sign Rahman as their brand ambassador for Toyota Etios. He also explained the connection between the car and the living music legend, Rahman, both being, Global, Reliable, Innovative and a ‘Class above Quality’.
Adding to the praises showered at Rahman, becoming the brand ambassador, Sandeep Singh, Deputy Managing Director-Marketing, TKM said that they were delighted to have Rahman as their brand ambassador and that he would be able to establish a connection between the product and the Indian buyers.
We are delighted to have him as our brand ambassador. In an effort to establish an instant connect between the Etios values and the Indian masses; A.R.Rahman was the perfect fit to synergize with the brand. He added that Toyota Etios is very close to them and the brand ambassador should be the one who symbolizes what their product stands for.
A.R Rahman was also available for the comment and said that real quality is created when skills blend with dedication, when passion meets perfection and insights mix with inspiration. This is the reason why he’s happy to be associated with Toyota. “The same values drive Toyota in whatever they do. Together, we aim to delight India!”, he concluded saying.
More news for Toyota fans, Toyota will unveil two versions of Toyota Prius Hybrid, at the Detroit Auto Show in January 2011. This move has been taken to make its presence felt in the hybrid and electric market in the U.S. It is also been reported that the Toyota Prius models will be electric/gas hybrids instead of being simply hybrid cars. The new Prius versions will also have 50 per cent more space in terms of its interiors.
The Toyota Prius is a top selling hybrid in the United States and registers for more than half of all hybrids sold in the US.
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