Tata Safari Merlin, the new offering from Tata Motors

Tata Safari Merlin is the next major launch from Tata Motors in replacement of Tata Safari. The current SUV comparers showed that the Safari Merlin will not be a merely different car except with major design changes to front and rear fascia. Safari Merlin is expected to be powered with 2.2 litre DICOR engine with a dual mass flywheel and a better gearbox. The maximum expected power is 140bhp @ 4000rpm and a maximum torque about 320 nm @ 1700 rpm. the interiors are expected to take a cue from Aria, as seen in spyshots. Now the question arises as to what will be the pricing strategy of the company.

Vidyadhar

Published On May 03, 2011 16:44 IST

Published OnMay 03, 2011 16:44 IST

Last Updated OnMay 03, 2011 16:44 IST

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Tata Safari

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As the 4x2 version of Tata Aria is expected to be launched in next 6 months with a price tag of 13-14 lakh rupees, Tata motors with the aim to have least in-house competition is expected to place Safari Merlin in 9-11 lakhs bracket or cheaper. Instead, it would still create a little competition for Tata Aria 4x2 version. The only way to separate these products is the functionality of 4x4 and a substantial price difference.

Tata Safari

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It is suggested to compete Aria 4x2 version with Toyota Innova, Tata Safari Merlin with Mahindra Scorpio and Tata Aria 4x4 version with Mahindra World SUV(soon to come). However this is in question as Aria 4x2 version will compete the market of Aria 4x4 version. Therefore if Tata wants to regain its lost share in SUV market, the pricing strategy of 3 models has to be thought well.

Read More on : Tata New Safari expert review

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Vidyadhar

<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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