Tata Motors launches the all-new Aria at Rs 9 lakhs 95 thousand

Modified On Aug 04, 2014 03:16 PM By Khan Mohd. for Tata Aria

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Tata Motors has silently launched the facelift version of its SUV Aria at Rs 9.95 lakh (Ex-showroom, Delhi). The updated Tata Aria now features projector headlamps, 'Aria' body decals, JBL Harman infotainment system, the all-new VARICOR 2.2 litre engine to name a few.

Tata Aria

The model lineup is now offered in three trims levels namely: Pure 4X2, Pleasure 4X2 and Pride 4X4. The top-end variant Pride 4x4 is loaded with features such as Leather Upholstery, Climate Control, Cruise Control, Rain Sensing Wipers, Selectable 4x4 with Torque-on-Demand System, Steering Mounted Controls, Dual AC with Automatic Climate Control.

Tata Aria
Mr. Ankush Arora – Senior Vice President (Commercial), Passenger Vehicle Business Unit, Tata Motors Ltd., said, “At Tata Motors, the core philosophy behind the launch of every new vehicle is anticipating what our customers need and blending it with the best-in-class technology and design engineering. In–line with HORIZONEXT, we at Tata Motors have imbibed an aggressive four-pronged customer-focused strategy in the all-new Aria, giving our ever-discerning customers a vehicle that is more powerful, more fun, more reliable and extremely safe”.

Tata Aria

The company has also paid special attention in terms for the safety of its passenger as the SUV now includes ABS, EBD, Traction control, black bezel follow-me headlamps, six airbags (Front, side and curtain airbags) and reverse camera. Under the hood, the SUV musters power through the all-new VARICOR 2.2 litre engine, with new turbo charger. The engine churns a maximum power output of 148 bhp and 320 Nm peak torque. The engine comes with a warranty of 3 years or 150,000 kms, while the vehicle warranty is of 3 years or 100,000 kms (whichever is earlier). The SUV delivers fuel economy of 15.05kmpl (ARAI certified).

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