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Stay focussed and connected to your family with Ford Life360

Ford Motor Company has introduced Sync Applink enabled Life360 app feature for drivers to keep their eyes on the road and at the same time stay connected with their families. When the Life360 app is connected through the vehicle’s Ford Sync Applink, the system automatically notifies the driver’s family and loved ones that he/she is currently driving and to encourage them not to text the person until the driver reaches his/her destination.

Published On Dec 31, 2014 02:44 PM By Abhijeet
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The notification about the driver reaching his/her destination comes as a follow-up after the journey is complete. “Responsible driving habits are top priorities at Ford Motor Company, and we are pleased to be working with Life360 to help reduce driver distractions,” said Julius Marchwicki, Product manager, Ford Connected Services. “With the integration of Life360 Drive Mode, we are helping to keep drivers’ attention on the road by letting their loved ones know that they are behind the wheel, encouraging family members and friends to hold off on sending texts.”

Life360 is a free smart phone application that enables family members and close friends stay in touch through their busy day. Users can see where their circle of family and friends are on a private map, stay connected through one-to-one or group messages, and get help in an emergency.

“We are thrilled to be working with Ford to take on such an important issue and help reduce texting and driving,” said Chris Hulls, Co-founder and CEO, Life360. “Keeping families connected is one of our core tenets, and we’re proud our technology can also help play a key role in promoting distraction-free driving.”

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Abhijeet

 

Since his early days, Abhijeet Singh has always been considered a mentalist for speed. He reserves a nice sounding engine as a symphony orchestra. Recognised as a bit left field thinker, he states that all iconic vehicles on the planet, apart from their engines and designs, had a soulful character contributing to their greatness. Having driven cars from Lamborghinis to Nanos to even tractors, Abhijeet believes all vehicles have a character that forms an integral part of our lives, ‘imagine where mankind could have reached without cars’. Being a critic, his knowledge and skill extend both on four-wheels and two-wheels. Art experts around the globe argue that cars can never be art, but Abhijeet begs to differ. Also an avid photographer, he mentions that through the lens of an artist, cars are one of the most beautiful subjects. Both an engineer and MBA, he holds a keen eye for the product as well as corporate proficiency of the automobile industry.

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