Ssangyong sales grow in November 2012
Ssangyong Motor, part of the US$15.9 billion Mahindra Group, announced on Dec. 3, 2012 that the company recorded total sales of 11,948 vehicles in November 2012 – 4,404 vehicles in domestic sales and 7,544 in exports, including CKD. Despite a sluggish global economy, Ssangyong’s sales exceeded 10,000 vehicles for three consecutive months with an increase of 6.6% from the previous month and 33.2% from the same month last year.
The increased sales performance was possible thanks to diversification of overseas markets as well as the refreshed models, reflecting various customer needs, which resulted from an upward trend of the Korando C with manual transmission in domestic market and shipment of the Korando C with gasoline engine to China. Domestic sales increased by 5.3% as compared to the previous month and by 49.1% as compared to the same month last year, to 4,404 vehicles, exceeding the 4,000 vehicle mark for three months in a row.
Ssangyong’s exports stood at 7,544 vehicles with a 7.4% increase from the last month, which was the highest sales record in 2012, and a 25.4% increase from the corresponding period in 2011 thanks to shipment of the gasoline-powered Korando C A/T model, which was launched last month, to overseas markets. Ssangyong also organized various customer experience programs to maximize the brand’s strengths and respond to the current upward trend in outdoor leisure activities. The programs received a positive response from customers and this marketing strategy has contributed to the upward trend in sales.
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