Rolls-Royce plans 2nd-hand car foray
Rolls Royce used car business to enter India Rolls-Royce, a well known name in the luxury car segment has revealed that the British auto firm will take one or two years to set up Provenance, the pre-owned car programme in different auto markets such as India and others. It is a strategic move from the company due to increasing demand for the Rolls Royce cars across globe and an attempt to get to new clients. Rolls Royce rolled out 2,711 cars worldwide last year.
Rolls Royce's pre owned programme is available in Asia-Pacific (APAC) areas such as in Australian auto market and is hoping to expand it in the other parts of the region. An interesting observation made especially for these markets is, that many car owners pass on their cars to their family. It is one of the problem which pre owned auto companies are facing. Torsten Muller Otvos, Chief Executive, Rolls-Royce Motor Cars said that the company is presently trying to increase its arms in the pre owned business in several auto markets. Around 70 per cent of the Rolls Royce cars are still stout and stylish which has the capability to roll on the roads, it signifies the need for the pre-owned car business.
The used car is one of the most important arm of the company's business also the company feels it will help them in making new customers. The company will ensure that the used cars are well in shape and serviced properly. However, Mr Otvos did not usher on the prospective business clientele and the market size they will cater to. Other than Rolls Royce, Porsche AG also has an extended arm of used car business.
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