Honda BR-V: What Should be Its Price?
Honda BR-V is a Mobilio based compact SUV, which will be Honda’s condentender for the segment and will face-off against the likes of Hyundai Creta, Renault Duster, Nissan Terrano, Mahindra Scorpio and the recently launched, Mahindra TUV300. We have compiled certain factors that will contribute to the pricing of Honda's upcoming offering in the Indian market. Let's have a look at what they are!
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Update: All the wait and the anticipation came to an end with Honda finally unveiling its debut compact SUV BR-V that is set to take on the likes of Renault Duster, Hyundai Creta, Ford Ecosport and Nissan Terrano in India. The compact SUV segment is already quite competitive but Honda BR-V with its stunning appearance and an impressive set of interior features, has the right ingredients to take its competitors on. With two engine variants of petrol and diesel, Honda BR-V holds an edge over other compact SUVs with a third foldable seat. Know more about this new Crossover revealed at Auto Expo.
Honda BR-V is a Mobilio based compact SUV, which will be Honda’s contender for the segment and will face-off against the likes of Hyundai Creta, Renault Duster, Nissan Terrano, Mahindra Scorpio and the recently launched, Mahindra TUV300. The car was launched in the Indonesian market, couple of days ago but no official statement has been made by the company pertaining to its impending Indian launch date. BR-V was launched with a price tag of Rs. 10.93 lacs (approximately) i.e. IDR 226.5 million in Indonesian markets and is expected to make its debut at the 2016 Indian Auto Expo. We have compiled certain factors that will contribute to the pricing of Honda's upcoming offering in the Indian market. Let's have a look at what they are!
Honda’s new compact SUV will feature familiar power-plants, which will include the 1.5-liter i-VTEC petrol and the 1.5-liter i-DTEC diesel mill. The powerplants will come mated to a 6-speed manual transmission, which will come as standard for both petrol and diesel variants. Honda will also introduce the car with an option of its new CVT transmission in the petrol variants. In terms of creature comforts, Honda BR-V will be offered with features like touchscreen infotainment system, projector headlamps, automatic climate control with rear AC vents, diamond cut alloys, DRLs, foldable third row, rear parking camera, electrically controlled wing mirrors, etc.
So, considering Honda might want to maintain a substantial price buffer between BR-V and Mobilio, so that the introduction of the SUV doesn’t hamper the sales of the MPV (irrespective of how unsubstantial they are!), while undercutting Hyundai Creta, which will be its chief rival, we expect Honda BR-V to be launched with a price tag of Rs. 8.2 lacs with the top of the line model featuring a price tag of Rs. 12.1 lacs.
Watch Showcase Video of Honda BR-V
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