Ford’s 3-Day Sales Campaign Begins, EcoSport & London Trip On Lucky Draw
Modified On Dec 06, 2019 05:12 PM By Rohit
The year-end ‘Midnight Surprise’ includes five out of the six Ford models sold in India
Ford dealerships across India will remain open from 9am to 12am from December 6 to 8, 2019.
Offers, gifts and lucky draw on bookings for Figo, Aspire, Freestyle, EcoSport and Endeavour.
Aim is to make it more convenient for customers to test drive and book a Ford car.
Ford has revealed that its ‘Midnight Surprise’ campaign is back for consumers across India. All Ford dealerships will remain open from 9am to 12am for a three-day period from December 6 to 8, 2019.
The campaign is aimed at making it more convenient for customers to test drive and book a Ford model. It is valid on the Figo, Aspire, Freestyle, EcoSport and Endeavour. All customers who book a Ford car during this period will get a scratch card that assures them a gift. It can be anything from a home appliance to an overseas holiday voucher.
In addition, customers who take delivery of their cars in December this year will qualify for a lucky draw to win a Ford EcoSport. The winner will be announced on February 14, 2020.
Here’s the official press release from the carmaker:
Drive Home Your Favourite Ford & Win Assured ‘Midnight Surprises’ Worth INR 5 Crore
• Ford announces mega sales campaign ‘Midnight Surprise’; Enhances customer convenience with dealerships operational until Midnight from Dec. 6 to Dec. 8, 2019.
• Customers booking Ford cars during the three-day campaign to get assured gifts ranging from home appliances, LED TVs, high-end smartphone to a family vacation in London.
• Deliveries made during the month of December to qualify for a bumper prize in Ford EcoSport; To be selected via a lucky draw.
NEW DELHI, India, Dec. 5, 2019: Ford has brought back its unique mega sales campaign ‘Midnight Surprise’ for consumers across India.
Offering enhanced convenience, irresistible deals and assured gifts worth INR 5 crore, the Midnight Surprise will run from December 6 to December 8, 2019. Ford dealerships across the country will remain open from 9 AM until Midnight during the campaign, making it more convenient for customers to test drive and book a Ford.
All customers booking a Ford car during the three-day campaign period will get a digital scratch card, entitling them for assured gifts on delivery of their cars within this month.
The gifts on bookings made during Midnight Surprise include LED TVs, washing machines, air purifier, microwave ovens to latest generation iPad, iPhone 11, gold coins and holiday vouchers including a seven-day, six-night trip to London.
To make it even more exciting, customers taking deliveries of their Ford cars in December will automatically qualify for a lucky draw with a brand-new Ford EcoSport as the bumper prize. The winners of the bumper prize will be announced on February 14, 2020.
“With the unique Midnight Surprise, we are not just looking to enhance convenience, but also double up the joy of owning a Ford with assured gifts and surprised on offer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India.
The offer will be valid on Ford’s entire vibrant, feature-rich and value for money product portfolio comprising of Ford Figo, Ford Aspire, Ford Freestyle, Ford EcoSport and Ford Endeavour.
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