Fiat to introduce Jeep models by next year end
Previously we had mentioned that Fiat will be introducing two Jeep models in India , one of them is the Cherokee and the other Liberty. There is a correction, as Fiat is planning to get the Cherokee and the Wrangler, not the Liberty. These two models will be available launched by the third and fourth quarters of 2013.
Rahul
Published On Oct 20, 2012 13:05 IST
Published OnOct 20, 2012 13:03 IST
Last Updated OnOct 20, 2012 13:05 IST
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As Fiat is moving away from Tata dealerships, it is setting up its own exclusive touch points. As the plant remains as one company and the sales and marketing as another, it will be an uphill task as they don't just have to make the company profitable but also set-up dealership across the country.
The Grand Cherokee will compete with the likes of BMW X3, Audi Q5, Mercedes-Benz M-Class and also the Range Rover Evoque, while the Wrangler will be priced between Rs 20-28lakh as both will be complete body unit (CBU) imports. Fiat will have separate dealerships for Jeep. The plans aren't confirmed, but this is the most likely thing to happen.
Read More on : Mahindra Jeep 2013
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<p>Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.</p>
<p>Soon after that, he got into motoring journalism- <em>where began the process of testing and evaluating cars.</em> He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market. Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral. </p>
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