Ambassador to get a facelift

Hindustan Motors, has accorded with Onio Design to give a new look to Ambassador the flagship model of the company. The Pune based design company Onio Design has already made the first variant which is expected to be launched in December. Hindustan Motors, introduced the Ambassador in 1959. Then in 1984 came Contessa which could not create the magic of the flagship model.

Manoj Jha, the managing director of HM said that, this year in December the first standard type of the new Ambassador will be ready. The first look of the new Ambassador will be launched in the beginning of 2011-12. He also said that, the new variant will be in better proposition. The company is aiming to widen the targeted customers by coming with different versions of Ambassador. The new model will be coming from Uttarpara. The new styling by Onio Desgin and team from HM will help in increasing the car model looks and which might result in a hike on the sales graph.

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The revamping of the Ambassador is to hike the sales of the company which was speedily losing its grip in the domestic market. HM was at the verge to be in the BIFR because of the 90 per cent networth fading in the beginning of this year.

Mr Jha revealed that, the new models are speculated to come with an engine which will be ranged between 1500 cc to 2000 cc.

He also said that the capacity at the Chennai unit at present is utilized almost to 40 per cent but it will experience a noted hike as Mitsubishi is expected to come with more variants in India. It will also be looking at the proper utilization of capacity and in component business. He also mentioned that the company sold 8,000 cars in 2009 and expects to cross the sale to 10,000 cars in this fiscal year.

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Mr. Jha also said that, the company is also planning to launch a hatchback car in few months, but the company will first seek the feedback on the new version of Ambassador.

Jha revealing the plans said that HM is also keen on spreading its presence in India. It will expand on its dealerships network and is planning to double it in the coming year. Jha said that, if the price of raw material will experience the same hike, the company will be forced to increase the price of its vehicles from Rs 2,000 to Rs 3,000. He said this fading away the concerns over the Rs 70 crore debts which Hindustan Motors is already running in.

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