Indians preferring high-end cars

There is a new trend in Indian car market. Now the customers are opting for high-end car models than entry-level cars. Most of the car company's car sales registered higher percentage of top-end cars. The reason for the new trend is advance high-tech features like anti-lock brake system, air-bags, auto temperature control, engine immobilizer, alloy wheels, trip meter, power windows, computerized locking and specific metallic colors are luring customers to buy higher-priced models. Maruti Swift, the largest selling model in the segment, Skoda Fabia, Hyundai i20, Honda Jazz, Fiat Grande Punto and Ford Fusion — loaded with most of these features — have rolled out one after the other.

Published On Jun 26, 2009 14:26 IST

Published OnJun 26, 2009 14:26 IST

Last Updated OnJun 26, 2009 14:26 IST

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Taking a cue from the customers choice for the top end 1.5S variant for its flagship Honda City Sedan, Honda Siel cars top-end sedan Maruti SX4, the top-end Zxi variant forms over 70% of the total sales, while the trend remains the same for Maruti Swift DZire sedan where Zxi and Vxi variants sales outstrip the base Lxi. Toyota also saw sales zooming for its premium variants. Recently, Tata Motors' revolutionary small car, Tata Nano, surprisingly saw more customers queuing up for its top-end LX variant.

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more