Toyota Etios facing backlogs

The most exciting saloon from the Japanese car maker is overloaded with demand in Indian auto market and the result is that the car is not able to meet the sky touching demand. The highly popular model, Toyota Etios was launched in December 2010, which made an entry with bang by registering phenomenal 12,000 bookings in a period of 15 days. The bookings were closed within a period from December 6 to Dec 9.

Published On Feb 21, 2011 12:52 IST

Published OnFeb 21, 2011 12:52 IST

Last Updated OnFeb 21, 2011 12:52 IST

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The most exciting saloon from the Japanese car maker is overloaded with demand in Indian auto market and the result is that the car is not able to meet the sky touching demand. The highly popular model, Toyota Etios was launched in December 2010, which made an entry with bang by registering phenomenal 12,000 bookings in a period of 15 days. The bookings were closed within a period from December 6 to Dec 9.

The company dint expect this huge demand of the car model in Indian auto market and thus no dedicated facilities were built for Toyota Etios and the result is that the current facilities are working under great stress. The car model is facing a waiting period of complete 8 months from the day of booking. The new customers are avoiding the purchase of this car as the company will be taking more than half a year to make the delivery which is a long period to make the booking.

Toyota Etios

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The worst case is that the customers who made the booking of this car a long time back are turning to cancel the booking as the delivery period is extremely high to buy a new car. Such customers are turning back to other options available in the market which includes Indigo CS, Maruti Dzire, Hyundai Verna and Ford Fiesta.

Toyota Etios

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As per a dealer of Toyota based in Mumbai-based, a booking of 189 Toyota Etios were registered out of which half have already been cancelled by the customers. Moreover, the dealers are also claiming that the lack of essential features is also a reason behind the cancellation of booking other than the long waiting period. Many dealers round the country are complaining high cancellation of the orders.

As per the statements made by Sandeep Singh who is the company’s deputy managing director, few cancellations are normal and the capacity of the existing facilities will be increased soon which will result in lower waiting period after February 2011.

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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3 comments

cardekho team

Mar 23, 2011, 1:16:02 PM

The delay is caused due to a big demand and limited production also now with a new production plant coming up will help in speeding up the wait periods for the Etios and Fortuner.

rajesh kulkarni

Mar 8, 2011, 10:53:48 AM

I am fascinated with Etios & anybody cancelling without charging Premium can send their Details of booking to me.

karimbhai

Feb 27, 2011, 1:09:36 PM

i have booked toyota etios two month back through east india, baroda. But till today company has not send me the confirmation nor wait list. why this type of reputed company delaying the things?