Toyota banks on Etios success

Expectedly, this one is the final call for the roll of the much anticipated Toyota Etios car. Toyota Motors, the renowned Japanese auto major has made all preparations for the grand launch of Etios. This magnificent launch of Toyota Etios is scheduled for next month in December. Toyota Motors will be introducing the product officially in Bangalore. The company has planned to first launch the sedan variant of Etios. Later on, three months after the launch of the sedan version, the company will also launch the hatch version of Toyota Etios.

Published On Jun 05, 2023 16:21 IST

Published OnOct 29, 2010 16:15 IST

Last Updated OnJun 05, 2023 16:21 IST

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The company is quite conscious about the high value brand image of Toyota Motors. It’s arrival in the highly competitive market will really be a challenge for it. The Managing Director of the Indian unit of Toyota stated that the company is completely acknowledged with the fact of cost- conscious Indian mindset and the power and capability which the market holds.

Yukitoshi Funo, Executive VP and member of the board for Toyota Motors commented that the success of the Toyota Etios is quite critical for the success of the company. The company stated that it has never made a car as small as this one (Toyota Etios) and it would not do anything smaller than that. Now it is very significant for the company that it succeed with the Etios, said the company’s statement. The company has spent Rs. 3200 crores for this Etios project and has not left any effort for making Toyota Etios a successful model. Toyota Motors has also ramped up its dealerships from eighty to one hundred fifty across the country. The company has even signed a contract with AR Rehman, the great music maestro if India, for making a signature music for Etios.

Toyota Etios will be introduced in December during this year only. Earlier, it has also been heard that Toyota Etios is making the company anxious. The company has made such a small car for the very first time, particularly for the Indian customers and for making its entry into the segment of the mini cars.

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<p>Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. </p>Read more

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2 comments

gc saini

Nov 9, 2010, 1:01:32 PM

I am eagerly waiting for ETIOS to come .kindly send me the hard copy of catalouge and also the dealers name situated in New Delhi India. Looking to the pictures on net it looks nice,sexy and hot car. proposed average written in specification @ 12 kmt/ltr the same is quite less compare to other cars. when can we get the delivery of car after booking start.when will the booking start in Delhi and when can I test drive it. Regards. GC Saini.