Mitsubishi India Releases Local Production Pajero at Rs. 22.56 lakh
Published On Oct 19, 2012 04:45 PM By Kritika
The Mitsubishi Pajero Sport is a world renowned name in the SUV segment. While its popularity in India is limited to SUV freaks and motoring enthusiasts, this car could possibly compete with the likes of the Toyota Fortuner, Ford Endeavour and the Mahindra XUV500. However the pricing of the Pajero Sport has always been the cars biggest drawback and the reason it failed to make a name for itself in the Indian automotive market.
From the looks of it Mitsubishi India along with their collaborator, Hindustan Motors have finally realised that and put into effect a strategy they hope will change the Pajero Sport’s fortune. The Pajero Sport has been rolled out of the Tiruvallur plant in Chennai via the CKD route. Localised production means a largish drop in the vehicles costs and pricing. The new Pajero Sport line-up will be available for Rs. 22.56 lakh (Ex-showroom New Delhi). According to Mitsubishi India, the customers will now receive a benefit of Rs. 1.87 lakh.
Speaking on the occasion, Mr. Uttam Bose, Managing Director, Hindustan Motors Limited announced, “We are pleased to announce our start of production of the Pajero Sport in our Tiruvallur plant and are happy to extend the price benefit to our customers. India has in the recent past seen an increased desire for SUV’s; Pajero Sport will further consolidate its position in the Indian market. Pajero Sport will look at capturing 20% of the premium SUV segment in the country. With Pajero Sport being locally manufactured, the production numbers is set to increase to over 400 units and also the plant has capacity to scale up operations based on market requirements.
The manufacturing quality of Pajero Sport CKD is as great as the CBU quality and the dealers are also happy with the end result.” What remains to be seen is if the Pajero Sport can now compete with the current SUV market leaders thanks to its reduced pricing. Mitsubishi still have a long way to go in India and time will tell if they accomplish their ends.
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