Mercedes-Benz StarDrive Experience Reaches Chandigarh
Modified On Sep 10, 2012 10:23 AM By Ritesh
Mercedes-Benz India’s signature experiential marketing program, “StarDrive Experience” was flagged off at Panchkula. The Experience offers customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. This drive has been conceptualized by Mercedes-Benz to highlight safety features and cutting edge technology offered by their vehicles. The drive, in partnership with ExxonMobil Lubricants Private Limited, will also put to test vehicles like ML-Class, GL-Class and C-Class along with E-Class as well.
Sidhartha Nair, Managing Director, Daimler Financial Services India, said, "Mercedes-Benz StarDrive is a spectacular experience which showcases the technological prowess of Mercedes-Benz cars & proves its leadership in high-end automotive technologies. StarDrive provides the opportunity to experience the DNA of Mercedes Benz cars - sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative."
Raymond Wong, CEO - ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said that ExxonMobil provides Mercedes Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes and that it was a privilege to partner with Mercedes-Benz Stardrive Experience which is aimed at giving the participants a unique driving experience. The third edition of the StarDrive Experience 2012 started with Kochi, Bengaluru and Chennai. The Experience 2012 has already travelled to New Delhi before coming to Chandigarh and culminates in Mumbai.
This year the event is divided into 3 sections; Pre-Safe Demonstration activity, Off-roading demonstration activity and the “StarDrive with Farhan Akhtar Contest”. The last of the 3 activities has been creating a lot of hype as it is for the first time even in India that participants will get a chance to drive in Mercedes-Benz and the winner will get a chance to experience StarDrive at the grand finale at Mumbai which will be held on 23rd September with Farhan Akhtar.
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