Maruti's A-Star to hit in Africa & LatAm
In order to meet its export target Maruit Suzuki India (MSI) is planning to launch its A-Star in African and Latin American nations. The company has made an export target of 1.5 lakh cars, across all models, in the current fiscal, two times that of the year ended March 2009. The A-Star is already marketed in Europe as Nissan Pixo. Maruit Suzuki exports doubled to 15,978 units in the April-May period led by A-Star.
Pitched as an export product, A-Star cars are already being shipped to France, Italy, the UK, the Netherlands, Germany and other major markets in Europe by Maruti. Maruit Suzuki will now sell the car in Algeria, its biggest market in Africa, besides Chile, Mexico, Malaysia, Sri Lanka and Nepal and around 50 other markets, where it has sales and distribution network. Maruti, which serves as the exclusive small car producer and exporter for its Japanese parent Suzuki Motors, aims to export 200,000 cars a year by the year 2010-11. To give export a major thrust, it is developing India’s first dedicated car export terminal at Mundra in Gujarat. It recently became the first domestic car maker to cross the half million export mark this year.
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