Maruti Suzuki India introduces the concept of ‘Wrapping’ for the A-star customer
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for above 50 per cent of the domestic car market. Maruti Suzuki has recently launched the concept of ‘Wrapping’ to the Indian customer, with theintroduction of an exclusive accessories pack for the A-star customer. Customers could now personalise their Maruti A-star and A-star automatic to suit their personality and choose from 16 interesting options. A special catalogue, displaying the available choices was also released.
The A-star is Suzuki fifth World Strategic Model, launched in November 2008. Produced at company Manesar plant, it has been indigenization to about 95 per cent. Built on a brand new platform, the A-star is an excellent city car with best in class turning radius, power, flat torque (minimum gearshifts) and performance. Powered by the new, state-of-the-art, light weight, 998cc K10B petrol engine, A-star is provides class defining fuel-efficiency with a mileage of 19 kilometers per litre, as tested by ARAI, Pune, country's premier automotive research agency. A-star is truly a green car and meets the European ELV norms, which implies that 85 per cent of the car is recyclable. In addition, it is free from hazardous materials like Lead, Cadmium, Mercury and Chromium.
Providing a rationale for coming out with this novel concept, Shashank Srivastava, Maruti Suzuki India Chief General Manager- Marketing, commented that designer car wraps lend novelty, makes the user stand out in a crowd and looks really attractive. Moreover, Gen Y is always on the lookout for new and creative things to match their personality type. The best part about a wrap is that it makes the car look like an extension of you. Thisspecial accessory pack will provide discerning customers a ‘sporty feel’, and provide them with an opportunity to customise the car to reflect their attitude.
In sync with the A-star positioning of “Stop at nothing”, Maruti Suzuki has also developed aunique ad-campaign for the brand. The creative revolves around the power of self belief for the new generation of Indians that believe in no limits. The campaign will be running at very high decibels across major satellite channels, print, web, outdoor and other below the line activations.
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