Mahindra Reva Gears up for Launch of e2o in London
Mahindra Reva plans to launch its electric car, e2o, in London soon. The Indian carmaker is ready with the electric vehicle and expect the launch to happen early. The car has been on sale in India since March 2013 and since then has observed a moderate response. A premium variant of it was brought in August 2014.
Mr. Pravin Shah, president & chief executive (automotive) for Mahindra & Mahindra said that this is a great opportunity to contribute in “Make in India” campaign. “Yes, absolutely! This is a great example under the government’s Make-In-India initiative. We are ready with the product. We plan to launch the Mahindra e2O in many European markets in the next few months, starting with London very soon,” he said to Autocar Professional in a statement. It is worth noting that Mahindra has been able to bag a deal with a multinational firm, BAE Systems, under which it will be manufacturing M777 Howitzer guns in India.
United Kingdom encourages use of electric cars and in order to achieve results, it offers support to automakers those who invest in such projects. “We will get the support and incentives as enjoyed by the other EV makers in the UK. We plan to distribute the e2O on our own,” added Mr. Shah.
However, Mr. Pawan Goenka, executive director of M&M, said that the major concern with the electric vehicles is the initial high cost associated with it. Although these cars turn out to be economical in long run, it becomes difficult to convince the consumer for such things. “For us the biggest concern is that EVs continue to be expensive due to the high cost of batteries and other components. A breakthrough is required to bring down the overall costs of EVs, and we can be certain that this breakthrough will happen. The challenge is how to convince the consumer that EVs are good for them, not only from the environment viewpoint, but also from the aspect of financial prudence,” he was quoted.
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