CarDekho's Quick Five on the Ford Classic Titanium
After the successful launch of the Classic Titanium, CarDekho gets a one-on-one with Mr Anurag Mehrotra, Vice President, Marketing, Ford India.
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1. What are the features on the new Ford Classic Titanium?
The Classic Titanium is a great new addition to the Ford product line up. With a vision to aggressively expand our presence in the Indian market, we have been introducing different offerings to suit the needs of our Indian customers across different segments regularly. With the launch of the Classic Titanium, Ford in India is yet again broadening its customer base with a product that not only boasts outstanding fuel economy and low Cost of Ownership along with the classic Ford DNA of superior ride quality and enhanced driving dynamics, but also offers 9 all-new features like the first in segment Bluetooth equipped stereo system with speed sensing volume control, exciting beige interiors and new alloy wheels that make the Classic an even more exciting and compelling purchase proposition.
2. What segment is the car positioned in?
The Classic Titanium is a great new addition to the Ford B car line up and is meant for an individual who loves to drive, is independent and wants to own a sedan that is practical and economical as well as exciting and aspirational. Where his choice of vehicle is concerned, he wishes to make an intelligent choice based on the Classic’s superior overall package. With a vision to aggressively expand our presence in the Indian market, we have been introducing different offerings to suit the needs of our Indian customers across different segments regularly.
With the launch of the Classic Titanium, Ford in India is yet again broadening its customer base with a product that not only boasts outstanding fuel economy and low Cost of Ownership along with the classic Ford DNA of superior ride quality and enhanced driving dynamics, but also offers 9 all-new features like the first in segment Bluetooth equipped stereo system with speed sensing volume control, exciting beige interiors and new alloy wheels that make the Classic an even more exciting and compelling purchase proposition.
3. Why refresh the same model for the third time, when the new Fiesta is here?
We have been listening to our customers to offer a value proposition with smart technologies and best-in-class features with the introduction of the Titanium variant in our Ford Classic range. By bringing in Bluetooth telephony in this segment and integrating eight other outstanding features, we have delivered on our promise to democratize technology and add unmatched value to a reliable, fun-to-drive Ford Classic The new Ford Classic range will be available in three trim levels – LXI, CLXI and the all-new Titanium, in both petrol and diesel variants. The all-new and more affordable Titanium replaces the earlier top-of-the-line SXI trim level. While the LXI is the base trim of the Classic, the Titanium is the top-of-the-line trim.
4. With Fiesta being a famous brand, why drop the name?
With an eye on simplifying our product line up and making the purchase experience easy and convenient for our customers, we have renamed the earlier Fiesta Classic as Ford Classic and have introduced a new variant Classic Titanium.
5. Will there be any mechnaical upgrades on the Fiesta as well?
There are no mechanical changes to the Ford Classic. It will continue to be offered with the world class and highly efficient 1.4-litre TDCi Duratorq diesel engine that returns 32.38 kmpl as tested by Autocar Cross Country Drive, the petrol variant is rated for a fuel efficiency of 21.27 kmpl. The Ford Classic retains the Classic Ford DNA of superior ride quality and enhanced driving dynamics that has endeared it to customers for long while the addition of the new features add further zing to the already exciting vehicle.
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