Datsun - 100 Years Of Trust And Reliability
Modified On Jan 16, 2018 07:30 PM By Sponsored
The earliest proof of Datsun’s reliability and performance can be traced back to 1958 when Datsun participated in the grueling Australian Rally, known to be among the toughest rallies of its time.
Datsun, a Japanese stalwart in the car industry, was introduced in India to offer modern, reliable, but above all, accessible cars. Cars that would open access to new level of personal mobility, freedom and achievement of dreams. The Japanese carmaker has been building cars from the early part of the 20th century and its first small car, Datson (meaning the ‘Son of Dat’), was produced in the 1930s.
Interesting read: 5 Things That Make The Datsun redi-GO Perfect For First-Time Car Buyers
Datsun transformed the notion of a sports car by launching the Datsun Fair Lady, the most accessible sports car available to masses. The ideology of the launch was to make sports cars accessible to all rather it being a possession of rich and affluent only.
Since those times, Datsun has been consistently focusing on making cars for the masses, thereby fulfilling the dreams of many who’ve wished to own a car, and eventually, offering access to reliable Japanese technology. Even today, Datsun’s entry-level offering, the redi-GO, is one of the most stylish and urban cars in India with a starting price of Rs 2.41 lakh (ex-showroom Delhi). The philosophy also flows across the other two Datsun cars in India, the GO and the GO+. Datsun GO priced at Rs.3.30 lakh offers a powerful 1.2-litre engine which promises a zippy drive while the GO+, priced at Rs. 3.85 lakh, is the most affordable 7-seater MPV in the country with a flexible 5+2 seating option.
Confused between Datsun redi-GO 0.8L and 1.0L? Find out which one should you go for here.
The earliest proof of Datsun’s reliability and performance can be traced back to 1958 when Datsun participated in the grueling Australian Rally, known to be among the toughest rallies of its time. It won the challenge with a model called the 210 - a robust sedan that was later advertised as a car that was built to last 20 years! Success followed soon enough as the 210 became the company’s first car to be exported from Japan. Continuing the legacy, Datsun builds cost-effective, reliable and safe cars and exports them to different countries across the globe thereby fulfilling the dreams of many who seek access to the brand’s trusted vehicles.
What makes the Datsun redi-GO perfect for our roads? Find out here.
As far as fulfilling the aspirations of car buyers in India goes, in November, Datsun India achieved a major landmark of rolling out 1 lakh units - a milestone that was set by the redi-GO as it rolled out of the manufacturing facility in Oragadam in Chennai. Now isn’t that a testimony to the brand’s success and acceptance by the masses?