Tata Nano to start a manufacturing plant in Indonesia

After all those ups and downs, the dream car is back on pace and with that the Indian auto maker is working for a dedicated manufacturing unit in Indonesia. As per the plans, the facility will be capable of manufacturing 50,000 units of Tata Nano in a year.

At present the Tata officials are looking forward to see the feasibility of the plant to be established in Jakarta. If the plans take a shape and company comes up with this manufacturing unit of Tata Nano in Indonesia, the Indian car major will then become a strong player in the adjoining auto markets like Philippines, Malaysia and Thailand.

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The Thailand based manufacturing unit of Tata Motors is used for producing Tata Xenon and Tata Ace but the company intends to bring a dedicated unit for Tata Nano in Indonesia. The company considers these Asian markets to be full of unexplored potential for its small wonder and tapping them would lead to many lucrative results.

Tata Nano after the lowest swing ever, took back the sales last month. And the results were so prominent that the company had to speed up the production process two folds in order to meet the demands.

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Tata motors followed many prominent marketing strategies to increase the sales of ‘people’s car’ and some of them include specific market targeting, new commercial and many attractive offers with financing schemes. The company is now facing a high demand of this car and thus the production process needs to be improved and with this new dedicated plant planned in Indonesia, the company will get the advantage of bulk production which will aptly meet the growing demand.

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