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Tata Nano posts strong sales in March

The home grown automotive giant Tata Motors must be elated over the abrupt surge in the sales of its wonder car Tata Nano. The petite car was being questioned for its security features, specially when a Tata Nano caught fire in Ahmadabad recently. But surpassing that bad phase, Tata Nano has shun away its critics and come out as a winner.

Published On Apr 02, 2011 10:38 AM By Vidyadhar
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Tata Nano which at one point had witnessed sales of meagre 500 cars has touched the mark of 8707 units in the month of March. World's most inexpensive car has been in news ever since its inception. Last year at the same time the wonder car posted a growth of 85 per cent. And this year in the same time, Tata Motors managed to sell a decent number of Tata Nano units. Altogether Tata Motors have sold 27,678 cars under its brand name in the month of March.

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Tata Motors in the wake of expanding its portfolio launched few cars under its brand last year. These cars are Tata Indica eV2, Tata Indica Vista Drivetech4, Tata Indigo e-CS, Tata Manza, Tata Venture and the Tata Aria. The motive behind the portfolio expansion is to strengthen its grip in every car segment, so that the company emerges as one of the strongest brand in the exponentially growing Indian auto market. With this growth rate the home grown automotive giant is going to give a tough competition to the other brands present in India. The Indian auto giant is now not just confined to India but is also expanding its wings to other countries.

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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