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Tata Nano Gold Plus a new attempt?

Tata Nano Gold Plus does that sound good to the hears, well it is the truth. Tata Nano has been awarded for the best designed car beating thirteen others in row. Now the Tata Group's arm Titan a leading watch and jewellery maker is planning to bring in a few gold studded Tata Nano which will be a little heavy on the pockets of the buyers, as they have plans to add few kilo of gold on the car.

Published On Dec 29, 2010 12:42 PM By Vidyadhar
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Tata Nano is making news for all the right and worng reasons in the global market. While it is losing its grip on the Indian buyers with reasons such as car catching fire but in the global auto market Tata Nano is gaining its due popularity.

Tata Nano the Indian wonder car comes in a price range of Rs 1,15,361 to Rs 1,79,254 (ex showroom, New Delhi) which is the cheapest and the smallest in the country. Since its launch in March 2009, it has created enough appreciation for itself in the domestic as well as in the international auto market.Tata Nano comes in five car models with the two BSII and BSIII norms which is rightly matted with the small car. The car comes in three bright colours Ivory White, Racing Red and Summer Blue. The mini wagon comes loaded with safety features such as Center High Mount Stop Lamp, Central Locking, Laminated Windshield, Booster Assisted brakes, Door look on Driver and Passenger side, Front Rear seat belts, Intrusion beam, Additional body reinforcement, Radial Tubeless tyres and much more. But the certain unfortunate incidents with the mini car, the sales dropped considerably. But the maker are still sure of luring the domestic market back in its favour.

The Tata Motors has launched array of schemes to uplift the sales of Tata Nano. The Indian auto giants is offering low interest rates, loan available in 48 hours, guarantee of four years or 60,000 km whichever comes first, the company is also offering new Tata Nano with additional safety and also affixing it in the already sold Tata Nano.Well it seems to be enough of effort to bring up the sales graph but with the new Tata Nano Gold Plus with additional price tag will it be able to attract buyers.

Read More on : Tata Nano expert review

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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