Reva i to get new name and logo soon
Reva i, the single best-selling electric car in India, may get a new look and brand new logo from its new owner Mahindra & Mahindra soon. However, the car will continue to be selling with its previous name till both M&M and Reva decide upon the new name and logo. The Reva i is among thew best selling electric cars in the world automobile market, with about 3,500 units sold globally in the last one decade.
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Company is very passionate about the brand. It will be having discussion in detail about how to change the brand image of the car. It’s hard to comment right now. The Mahindra name will give the brand more security. It’s a good combination from a consumer perspective. New business technology will come with the large business house coming in to the picture. It will leverage their brand strength to drive future growth for the car, as per a statement given by Mr Maini to a leading media group.
The company will continue to pump in more money as and when required to build the brand image of the car so as to increase the sales. It is targeting 50,000 unit sales by 2020 in India, said, Pawan Goenka, chairman, Mahindra Reva Electric Car Co Ltd and President (automotive & farm equipment sectors), M&M.
Some market analyst also think that continuing with the existing name Reva will be more beneficial for the company as the Reva has established itself as a leading electric car brand in the world automobile market. Its been about 10 years since the car is in the market and the Reva word has become synonym for the electric cars in India.
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