“Result of Wait is Always Sweet", Mercedes Benz India
Mercedes-Benz India's MB connect program got quite an overwhelming response , as more than 500 questions were posted through mb-connect and social media sites. The questions varied from the new Mercedes-Benz models launching in India to various initiative in India and future strategies to be a market leader in premium segment. Mr. Debashish Mitra , Director-Sales & Marketing, Mercedes- Benz India responded to the questions in an hour session. Mr Mitra explained that Mercedes-Benz is a serious automobile manufacturer and doesn't believes in cheap gimmicks for sales, he further added that Mercedes-Benz's fundamental strategy is focused on technology, safety and design. 80% of the world's total technological patents in the field of cars is proudly possessed by Daimler group which is the parent company of Mercedes-Benz.
Mercedes is a market leader in premium cars which include cars that are priced above 30 lakh and which is evident from the response which M class has got in last 15 days of launch in India by selling 150 cars at a price of 70 lakh in fortnight. Mercedes stands for safety globally and have technologically advanced systems in passive safety which are in their cars. Mercedes-Benz is the first luxury brand in India which has now turned 15 years old and have catered mostly in the premium segment, their focus is now to increase the product range by 2015 to serve larger audience, he further added that we have been questioned for delay in increasing our product portfolio, but the result of wait is always sweet and people will witness that in next 2-3 years.
Mr. Mitra also responded on the much anticipated B class, which is expected to launch around next quarter of the year, he further said it will be India's first Sports Tourer in a price band below 30 lakh and it will showcase a complete new design concept to India and will be 30% more fuel efficient than other cars of its category. Mr. Mitra also explained the personal lease policy of Mercedes-Benz in which a customer needs not to pay any upfront amount and can drive the car home by just paying an amount equivalent to a month's worth of lease. Mercedes-Benz will have similar events in near future to penetrate their brand position in India.
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