Premier starts testing Rio SUV
The Mumbai based Indian automaker Premier is readying for the launch of its compact SUV Rio. The new Premier Rio SUV will be powered with a 1.3 liter diesel MultiJet engine that drives a peak power of 87 BHP. This engine has a BS IV compliant motor and is being sourced from Fiat. According to auto experts the company has already started trials of this vehicle and is planning on launching the car soon. At present the petrol version of Rio is BS IV compliant but the current diesel version with a TUD5 engine is only BS III compliant. The new Rio 1.3 MultiJet is of the essence as it will follow the BS IV norms and will expand the sales of Rio to BS IV compliant markets.
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The Premier Automobiles Ltd. has a plant in Pune that manufactures TUD5 engine under the license from Peugeot but the new 1.3 MultiJet diesel motor is going to be bought from Fiat directly. Along with the upcoming Rio 1.3 MultiJet, Premier is also looking forward to launch a new ad campaign that will include a television commercial focused on changing the image and position of the brand in the market.
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At present the company has positioned Rio as ‘India’s first compact SUV’ but the new campaign is all about changing the Rio’s position to ‘India’s first and only compact SUV’. Starting from this year the compact SUV segment is going to be flooded with a number of offerings from major players of the auto world like Ford, Hyundai and Mahindra. This year the first compact SUV models to be launched would be from Mahindra & Mahindra and Ford stables.
Source: Autocar India
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