Nano priced at Rs 5,99 lakh in Bangladesh, distributor delays launch

Tata Nano, which was supposed to be launched in Bangladesh on Saturday, could not be showcased then, as the distributor said that the price tag of Tata Nano in their country was too much. Nano’s launch, about to take place at a fair in Bangladesh, was delayed at the last moment by Nitol Motors, the only distributor of Tata Motors in the country. He mentioned that after paying 132 percent tax on each car, the price of Nano went as high as 5,99,000 taka ($2,870) in Bangladesh.

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It is quiet evident that the Tata Nano price in India is 1,27,000 (ex-showroom Delhi) for the base variant making this hatchback-the cheapest car in India till date. This suggests that the price is almost 4 times in Bangladesh for the same car. Abdul Matlub Ahmad, the Director of Nitol Motors said that a lot of people came to them for booking Nano at the fair and a good 23 people even confirmed their interest. But the distributors deferred launch of Nano at the last moment as they were seeking a re-look at the price, which some say is too high.

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Towering imports bill in Dhaka (Capital of Bangladesh) and rising fuel prices due to acclivitous global costs and the phasing out of government subsidies in Bangladesh are already a menace in the country. Therefore distributor expected Nano to bring relief in automobile sector and anticipated Nano to be a very popular car because it is extremely fuel efficient. One can drive more than 25 km per litre of gasoline. However, he criticized the 132% tax on each car bought by the importers and said that Nano and other small cars produced by foreign companies such as Maruti are significantly more expensive in Bangladesh.

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The Tata Nano, accounted by the company as the "people's car", generated worldwide interest from the day it got rolled out first in 2008. Tata Motors is already marketing it in Sri Lanka and recently, the Governor of Minas Gerais in Brazil has apparently held discussions with Ratan Tata, Chairman of Tata Group on behalf of their nation to market the small car, Nano in Brazil. Nano is gaining quite a lot of popularity in oversees market but the domestic sales have seen a decline this year.

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