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Mclaren opens a dealership in Thailand, India in 2015

McLaren Automotive continues to grow and strengthen the global retailer network with the appointment of the latest retail partner in Thailand. McLaren Bangkok is the eighth location in Asia for the British high performance sports car brand, and marks the 30th market worldwide.

Published On Jan 24, 2014 10:14 AM By Vidyadhar
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McLaren Bangkok will be operated by Niche Cars Co. Ltd., which boasts extensive market experience, and are leaders in the sourcing and sale of luxury and performance cars throughout Thailand. The latest location to be added to the McLaren Automotive retail portfolio will be located in the Siam Paragon luxury shopping mall in the country’s capital, which is one of the largest shopping centres in Asia.

Commenting on the appointment, Mirko Bordiga McLaren Automotive Regional Director for Asia-Pacific explains: ‘We are extremely pleased to announce our latest retail partner in the region, which will bring the McLaren brand to Thailand. The Asia-Pacific region has seen rapid growth recently with the significant expansion of our retailer network, and further strengthens our brand presence globally.’

Vittawat Chinabarramee, Managing Director of Niche Cars Co., Ltd added: "We are delighted to be appointed the representative for McLaren in Thailand. The McLaren brand has been making history on the track for 50 years, and the cutting-edge Formula 1 expertise and technologies now feature on a stunning range of high performance sports cars. It is with great pleasure that Niche Cars Co., Ltd can bring the 12C and, most notably, the limited edition McLaren P1™ to all car enthusiasts who are most eager of the brand’s presence here in Thailand."

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Vidyadhar

Vidyadhar takes charge of the quality and consistency of the content produced by CarDekho correspondents. With over 5 years of involvement in content & social media marketing, he believes that the www is an ever evolving phenomenon. Considering the ways the web algorithms are evolving, foreseeing the threats and opportunities and managing online business accordingly is going to play a crucial role. He comes from a highly valued content development background, where, during the first phase of his corporate career, he served Westpac, an Australian bank. Later, he came into the context of technical writing where he managed teams that dealt in producing maintenance guides meant for software applications. This part of his career bestowed upon him an outlying vision to see things from end-user perspective. He bagged a masters degree in English and is pursuing MBA in Digital Marketing at the moment. 

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