Mahindra launches new Bolero Pick-up Flat Bed with Micro Hybrid Technology

Published On Oct 07, 2013 10:35 AM By Vikas

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India's leading utility vehicle maker, Mahindra & Mahindra has now launched a refreshed ‘Bolero Pick-Up Flat Bed’ with Micro Hybrid Technology. The Pick-up has also received exterior and interior updates and now has a higher load capacity of 1250 kg.

Bolero Pick up

The Bolero Pick-Up Flat Bed is the company's flagship brand in Mahindra's pick-up portfolio, which contributes over 60% of the overall pick-up sales. The Bolero Pick-up Flat Bed sports Mahindra's trusted and proven MDI engine, which churns out 63bhp, while yielding 195Nm of torque. And now having equipped with Micro Hybrid Technology, it delivers an excellent 13.86kmpl of mileage.

Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.” 

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