Tata Prima

Rs 12.0 Lakh*
*Estimated Price New Delhi


Tata Prima Launch

It is expected that Tata Motors will launch Tata Prima by the end of this year.

Tata Prima Price

It is expected that Tata Prima price will fall in the range of Rs 12 to 15 lacs.


One of the leading auto manufacturers of India, Tata Motors has one more surprise in its future offering besides Tata Indica Vista Electric and Tata Aria. The new offering model, Tata Prima is believed to be the most luxurious car from the homegrown auto major. This concept luxury sedan was showcased at 79th Geneva Motor Show 2009 for the first time. Tata Prima would be launched in Europe first and then in India. A few details are available about the 'brainchild' of Tata Motors except the name, car type, wheelbase and exterior appearance. In the recently concluded Delhi Auto Expo 2010, the biggest auto expo in terms of visitors footfalls, Tata Motors displayed the Tata Prima without any specific details. May be the company wanted to know the response of car lovers and it did receive awesome response as well.

Tata Prima models

Variants Ex-Showroom Price    
Tata Prima
Automatic, Petrol, 0.0 kmpl
Rs 12.0 Lakh*
Alert Me When Launched

Prima User Reviews

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Popular Prima Reviews

  • n
    niraj mourya on 29 Jun, 2011
    Look and Stylebetter in class Comfort good Pickup better than its class Mileage good Best Features its outlook... 0
  • r
    ravi Juneja on 18 Aug, 2010
    If this car launch sub 9lac it re write the history of indian car bazaar... 2

Tata Prima videos

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Tata Prima Mileage

Variant Transmission Mileage (ARAI) Mileage City Overall Mileage Highway Mileage
Petrol Automatic  - - -

Tata Prima review

Tata Prima is based on Tata's flagship car model Tata Indigo and the designing is done by Italian car design company Pininfarina. Pininfarina has designed the world's popular cars like Ferrari Mythos, Ferrari Enzo and some Volvo cars. Tata Prima is a future design of sedan with Tata's initials. According to auto experts in industry, the sedan could be loaded with 1.6L or 1.8 L of petrol engine. On the other hand, as Tata's marketing policy, it might be launched with 1.8 L diesel engine. According to the company, the wheelbase of the Tata Prima would be 2700mm which promises ample interior space.

The exterior of the sedan seems amazing with traditional Tata inputs. The designers did well to give it a coupe-like silhouette. The innocent face of the Tata Prima is a blend of simplicity with luxury. Curves and slopes are eye-soothing and pleasing as well. Tata has used its identity in the form of honeycomb front grille with Tata symbol pasted. The front bumper is also illuminated with LED lights at each end. Rear view mirrors, door handles and bumpers are in body colour. The rear view of the Tata Prima is more aggressive and sporty than the front face. Tail lamps and small hatch design is unique and dam sporty. The design work at the back is less but whatever is there, superb. Five spoke alloy wheels enhance the excellent piece of work done at the car.

Tata Prima is spacious and impressive from inside. We can simply say that it will be equipped with advanced interior features and ample headroom and legroom. However, due to the sedan design boot space would not be as big as it looks. But we can expect that storage space at dashboard would be wide enough to hold mid-size stuffs like books, bottles, docs, tiffins etc.


The exterior appearance of the Tata Prima can be called the most appealing feature as it is given utmost attention by Italian designer company, Pininfarina. If you have a look on the exterior appearance, you would think it to be a Mercedes or BMW like car. The coupe like design with sexy curves and stunning finish is unmatchable. Not only that the company blended its own identical things at outside too. The honeycomb upper grille is one of the example of Tata's identity. Front view of Tata Prima looks sporty and exclusive. This superlative look is supported by stylish headlmamp cluster, upper grille, lower grille with illuminating lights at both end and body colour bumper. The headlamp cluster is comprised of turn indicator, headlmap and fog light. Rear view mirrors are in body colour and house LED turn indicators. It is electrically powered. Side and rear skirts are in dim colour and add to the class looking. Door handlebars are also in body shade. Star shaped five spoke alloy wheels enhance sporty appearance of Tata Prima.

The rear view of the Tata Prima is more sporty than the front view. Tail lamp is horizontal stacked and in stylish finish. The rear hatch is in U shape and provides small opening. Trunk skirt comes in chrome finish.

Exterior Measurements

The company official said that Tata Prima will be longer than Tata Indigo and the wheelbase is to be of 2700mm. The wheelbase is bigger than Tata Indigo and it suggests that the concept vehicle will be longer than its predecessor.


Tata Prima, concept luxury sedan, is designed to give a feel of coupe outside and inside. The vehicle is having four door and seating capacity for five occupants (including driver). The interior design will be decorated with beige settings. It is also expected that the dashboard of Tata Prima will possess most of the luxury features such as advanced audio system, digital cum analogue instrument panels, four AC vents etc. The steering wheel will be power assisted with mounted audio controls. The instrument panel is believed to be placed right behind the steering wheel for driver's clear visibility. In the front cabin, ample storage and comfort space will be provided as common for Tata vehicles. Armrest and bottle holder would be a must for all seat rows and seatbelts as well. As Tata Prima is reported to be more longer and spacious than Tata Indigo, sufficient headroom and legroom would be there inside both rows. A good size boot space will be carved in the sedan. Even it will be coupe size sedan, though enough headroom, legroom and boot space would be ensured by the designer firm. Wide opening from all four doors which also very common to Tata cars in India.

Interior Comfort

Tata Prima would be developed with larger wheelbase than its base model Tata Indigo hence would have spacious interiors. In other words, headroom, legroom and door opening would be wide. Tata Prima is claimed to be four door five seater luxury sedan by the company. Front seat would have more leg and headroom with armrest and bottle holder. Glovebox and a tiny box for small things like coins etc are desirable. Seatblets for all now become tradition and will find their place in Tata Prima. A standard boot space is also expected with flat surface.

In addition to these comfort features, power windows, central locking, driver seat electric adjustment, folding rear seat, rear view mirror, rake steering adjustment with mounted audio controls, electric door mirrors, rear AC vents etc would be equipped with Tata Prima for the sake of luxury for driver and occupants.

Interior Measurements

Tata Prima is designed by an Italian car design company Pininfarina. Tata Prima is a five seater sedan model that offers spacious passenger cabin. There is enough headroom and legroom for both front and rear seats. In fact, ample interior space is identical to Tata vehicles. The designer company also make it sure to carve more interior space without compromising with coupe like appearance.

Acceleration & Pick-Up

Tata Prima was showcased in 79th Geneva Motor Show in March 2009 and again the company displayed it in Delhi Auto Expo 2010. Except car design, everything is not finalised hence it is too early to decide about acceleration and pick-up as these things are powered by the powertrain and weight and size. Stay tuned for more updates on acceleration and pick-up of Tata Prima.

Engine and Performance

As mentioned earlier under different heading in the review, the Tata Prima might be loaded with either 1.6L petrol mill or 1.8 L petrol engine or 1.8 L diesel powertrain. As Tata Prima still in R&D process, nothing can be said right now. Apart form this fact, the company or any insider has not hinted anything regarding engine and fuel type. That's why, we are waiting for the authentic information and would share it with you as it comes.


Tata Prima is having a design like a coupe and Tata Indigo's reflection can be noticed easily. The vehicle is supposed to have a 1.6L or 1.8 L petrol engine or a 1.8L diesel engine. But at this point of time, it will be too early to predict about the mileage as well. Because it largely depends on car size, weight and engine.

Power of Tata Prima

Tata Prima is a five seater four door luxury sedan. The base model for the car is Tata Indigo. The sedan is supposed to be fit with 1.6L or 1.8L of petrol engine which is likely to pump great power and torque figures. The power, torque and acceleration figures are totally depend on the powertrain type and technology installed. So as soon as the company would provide the details or any hint, you would read them at here only. Stay tuned.

Braking & Handling

Tata Prima is expected to have standard braking system which with every new car in India. Front disc and rear drum brake is too general. The braking system will be comprised by Anti-lock braking system with EBD. Handling becomes easier with the help of efficient braking system and advanced shock absorber technology. Tata Prima is believed to be loaded with Mcpherson strut with stabilizer front suspension and Four link Coil spring rear fork.

Safety & Security

Tata Prima is designed on the basis of Tata Indigo and is believed to featured with most advanced safety active and passive systems. It would be equipped with dual airbags, seatbelts for all passengers, child safety lock, power steering, ABS with EBD, remote central locking etc. Smooth handling will be made sure by providing superior suspensions and quick responding braking system. Wider wheelbase is also responsible for better stability and grip on road for any vehicle. Cornering is also other thing which is cared by stronger and wider wheelbase. Power steering allows the driver to use less physical effort.


The concept luxury sedan Tata Prima would be decorated with five spoke stylish alloy wheels, as per initial pictures of the concept vehicle. As the wheelbase is 2700 mm, the tyre size would be over 185/60 R15. Fifteen inch alloy wheels and 185/60 tyre specification is for Tata Manza. So the Tata Prima would be having bigger tyre and alloy wheels.


Fantastic exterior, interiors are claimed to be more spacious.

Upcoming Cars


Tata Prima in news

Tata Motors partners DRB-HICOM for Commercial Vehicles in Malaysia

Tata Motors today announced its partnership with DRB-HICOM, Malaysia’s biggest conglomerate, for the import, distribution and assembly of Tata Motors Commercial Vehicles in Malaysia, an important milestone in the continued expansion of the company’s global footprint. As part of the agreement, Tata Motors today signed a Distribution Agreement (“DA”) and Technology License Agreement (“TLA”) with USF-HICOM (Malaysia) Sdn. Bhd., a subsidiary of DRB-HICOM Berhad. Tata Motors also signed another Importation Agreement (“IA”) with another DRB-HICOM subsidiary, DRB-HICOM Auto Solution Sdn. Bhd. (“DHAS”) and USF-HICOM. Read Full News

Posted On | September 09, 2013

Tata Motors launches Triple Benefit Insurance across its range of Trucks

India's leading automotive brand Tata Motors has launched a new premium ‘Triple Benefit Insurance’ across its range of M&HCV, ICV & LCV Trucks and Tippers, yet another first from Tata Motors in the Indian commercial vehicle space. Designed specifically to minimize the financial impact to Tata Motors CV customers, the new premium ‘Triple Benefit Insurance’ maximises peace of mind, to the extent of full protection from loss of time and income, caused due to accidents. Read Full News

Posted On | August 19, 2013

Tata unlikely to foray into premium sedan segment

Tata Motors, which is more often tagged with the ultra-low cost car Tata Nano seems to be jinxed where its D-segment foray is concerned. The auto major is taking one step ahead and retracing two steps backward instead. A premium D-segment sedan is what the car manufacturer is missing at the moment from its stable. Read Full News

Posted On | January 18, 2012

Tata may unveil Prima at Auto Expo 2010

One of the leading auto maker in India, Tata Motors is mulling to launch its concept luxury saloon model Tata Prima at the forthcoming Auto Expo 2010. The concept car was displayed at the Geneva Auto Show 2009 for the first time. The saloon model was designed by Italy based design studio Pinanfarina. However, official comment is awaited but sources close to the Auto Expo development confirmed the news. The car is expected to be introduced in India in next two-three years. On the other hand, the model will be shortly available in European market. Read Full News

Posted On | February 05, 2014
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