Mercedes-Benz A-Class Sets New Milestone; 400+ Bookings Within 10 Days
As they say, one good product can bring you the much needed success, we have seen how Honda Amaze turned fate for its maker, making Honda the fourth top-seller in the Indian car market in May 2013. Such is the case with the A-Class, Mercedes-Benz India's newly launched compact luxury hatchback. Launched on May 30th, the A-Class has already received 400+ bookings within 10 days of its launch in India, which makes it the first Mercedes-Benz car to get the highest ever bookings in the shortest time span.
This is the highest popularity that any Mercedes-Benz car has enjoyed in the decade and a half long history in India. As a product, the A-Class has broken many stereotypes – it is the first “Compact Luxury” car in India, it pioneered the compact luxury segment in India and it is also the youngest car in India bearing the proud badge of the Three Pointed Star. Even before its launch, the A-Class became a digital sensation and was trending on twitter; it also catapulted Mercedes-Benz India’s Facebook fan base to more than 1 million fans.
Mr. Eberhard Kern, Managing Director CEO, Mercedes-Benz India commented, “Already a global sensation, the success of the A-Class in India reiterates Mercedes-Benz’s stand that young India has now come of age and Indians who lead a global lifestyle today, value trendy design, dynamic driving and quality when it comes to their personal mobility preferences. The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our New Generation Cars for the Indian market.”