Audi India racing to overtake BMW’s sale

The three German auto majors are up against each other for a battle of supremacy in the emerging Indian market. Mercedes is the old player here, who arrived for well over a decade ago whereas BMW and Audi are the new entrants. Interestingly the late arrivers have dethroned Mercedes from its top position. Audi has taken over Mercedes in the first quarter of 2012, with BMW leading the field just by a whisker. Ergonomically BMW India has sold 2,369 units, while Audi has clocked in 2,269 unit sales. Mercedes was just able to grab 2,130 units in the first quarter of 2012. Meanwhile Audi is all set to launch Q3 crossover which will be the latest addition to the Teuton Brand Luxury crossover portfolio.

Meenal

Published On Apr 14, 2012 14:56 IST

Published OnApr 14, 2012 14:31 IST

Last Updated OnApr 14, 2012 14:56 IST

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Audi Q3

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The Q3 crossover launch is very vital for Audi as this will be an entry level offering, which is aimed to lure to the young buyers. However, the price of Audi Q3 is likely to be more than BMW Q1 crossover. At present Audi is leading the luxury crossover segment in India and Q3 is expected to further amplify its share. As Q3 will be a low price variant, the car can fetch good sales volume and might tilt the cart. SUV’s market in India is very strong and these rough and tough SUV’s work is apt for Indian roads that the luxury sedans. The ground clearance is less in sedans which makes your ride bumpy.

See More BMW 3 Series Pictures Read More on BMW 3 Series

BMW is not sitting idle amidst the hustle and bustle going on in Audi’s camp, the company is preparing to roll out 2012 F30 BMW 3 series sedan. This upcoming sedan has received rave reviews from all across the globe. BMW will bring in F30 3 series through CKD route and the car will be assembled at its Chennai facility. The company is expected to commence the sales from later half of the year. As for the price, BMW F30 3 series price will be tagged above the X1 crossover. BMW is expecting to bag in big sales considering this crossover is a step above in terms of technology and everything. Mercedes on the other hand is placing its bet on the 2012 B-class sports tourer, which is an entry level offering.

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Meenal

Meenal has been a writer since the time she knew what it is to write. Being a team lead at CarDekho, she guides her team to bring in fresh ideas and true stories to develop a brain storming news for the car enthusiasts across the world. Meenal started writing during her school and is continuing still. Being a post graduate in English Literature with Linguistics, Phonetics, and Grammar as her favorites, she topped throughout. And perhaps that's what helped her starting her career directly as an Editor with international clients from the very beginning. She also has been trained in and has got experience in pre-editing and master-editing journals and books. With almost 5 years of experience in journalism behind her, she still believes that she gets to learn new things about writing news every new day. She plans to start on another degree in psychology. Future plans for her include nothing more than a dynamic GROWTH for herself and SMILES on the readers' faces.Read more

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