Renault originally entered the Indian market in a joint venture with Mahindra in the year 2007 with the Logan (Now the Mahindra Verito). Even with all the experience from the joint venture and data from its sister company Nissan, it failed to create traction with its initial portfolio which included the Fluence, Koleos and Pulse. Renault entered India as a standalone in the year 2011, but continued to see dismal sales figures. The Duster debuted in mid 2012 and turned things around for Renault in India almost overnight. Banking on its success, Renault also added an All-Wheel Drive variant to the lineup.
The Duster captured the mini SUV market with its SUV form and compact size. A segment that everyone, right from Hyundai, Ford and even Maruti, now have their eye on.
The market has had an onslaught of cross-over SUVs since the Duster broke cover, but the Renault has managed to hold its own. What makes the Duster so desirable as opposed to a full-size SUV’s which boast better off-road capability and could seat 2 more than the mini SUVs? We find out!