Toyota ‘Q’ World gets overwhelming response in Kolkata

Toyota Kirloskar Motor held the Toyota ‘Q’ World in Kolkata today. Toyota ‘Q’ World, a two day event, drew large crowds to Topsel Toyota. The participants included people from all walks of life, eager to see the much-awaited concept model of Toyota’s new compact car – Etios.  The event swept a wave of excitement across Kolkata, with car enthusiasts and potential customers actively participating in it. 

With the Etios concept – ‘World First, India First’, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand its sales/service network to about 150 dealers by the end of 2010. Toyota marked its presence in Kolkata today with the inauguration of its second Topsel Toyota dealership, by Mr. Hiroshi Nakagawa, MD, Toyota Kirloskar Motor. Toyota is also coming up with one more dealership at Durgapur by October 2010.  Innova, Corolla Altis and Fortuner are the popular models in Kolkata with a market share of 14%, 34% and 47% respectively.

The event was also attended by Mr. Sandeep Singh, Deputy Managing Director, Marketing, and Mr. Shekar Viswanathan, Deputy Managing Director, Commercial, Toyota Kirloskar Motor. and Mr. Ashok Manaktala, Dealer Principal, Topsel Toyota. This is an opportunity for the company to get a direct feedback from customers across the country, which will in turn help the company to further improve its products and services and serve them better.

With the introduction of Etios concept, the company hopes to attain a sizeable market share in India in the shortest possible time.