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SIAM launches awareness campaign against Counterfeit manufacturers

Society of Indian Automobile Manufacturer (SIAM) has come up with an awareness campaign “Be Genuine, Buy Genuine”. It is SIAM's way of fighting against the unauthorized and unauthentic manufacturers and sellers. It also involves the spare parts counterfeit market. SIAM will be promoting this campaign extensively amidst the general audience during the 2014 Indian Auto Expo. Furthermore, it has take the social media route too, in order to create awareness among people and maximize the impact of this campaigning.

Published On Feb 04, 2014 07:02 PM By Mayank

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SIAM laid the foundation of the Anti Counterfeiting Group (ACG) teaming up with all the major auto players in the industry. The ill-effects of fake spare parts in the auto-parts market has been a primary cause of concern, and ACG is taking steps to halt the manufacturing and distribution of fake parts by educating customers. The newly launched ACG microsite and campaign will emphasize customer awareness, validation methods, packaging updates and other best practices to detect fake products.

Over the last few years, SIAM has seen a tide of counterfeit parts-original labeled products entering the local marketplace, and making their way to the consumers. The SIAM Anti Counterfeit Group strongly believes that educating consumers is vital in fighting the fake spare parts business. Their online campaigns will focus on reaching out to existing and potential consumers and involve them with the cause.

Announcing the campaign Mr.R S Kalsi, Executive Director- Vehicle Dispatch, Parts Accessories, SIAM ACG said, ‘The counterfeit spare parts market is not being considered as seriously as any other product fake products market. Therefore fake auto part manufacturers are taking advantage of the consumers’ ignorance. Introducing our Campaign is a small step to create awareness about this phenomenon.’ The SIAM Anti Counterfeit Group will also hold activities during Auto Expo- The Motor Show 2014 at India Expo Mart, Greater Noida to promote this campaign.

Microsite: http://siamfightingfake.in/
Facebook : https://www.facebook.com/Siamfightingfake?fref=ts
Twitter: https://twitter.com/fighting_fake
YouTube: https://www.youtube.com/channel/UCsiQZndR5YoOAJ8yAv2W14Q

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Mayank

Mayank has been obsessed with cars even since he was a toddler. Starting from car racing video games, he couldn't help getting to professional degrees to get closer to his first love. His addiction to cars pushed him to join mechanical engineering in order to get to the core depth of automobile and engines. But destiny had some more fascinating stuff for him in the packet. So he moved on from engineering to pursue a Bachelors degree in Journalism & English Literature. Despite being the youngest and naughtiest one in the team, Mayank is quick-witted, humorous and pure 'Desi' at heart.

After working with several renowned IT companies for over 2 years, he finally made his mark in CarDekho and is utilizing his passion for automobiles as a news writer. His mantra of success are Never-Say-Never Attitude and Self-Confidence. He brings forward the much needed balance to the team. Additionally, enthusiasm, optimism, fun and last but certainly not the least knowledge flows in his blood.