Jaguar named Best Brand in UK for third successive year

Jaguar, for the third consecutive time, has been named the number one automotive brand in the UK, according to the 2014 What Car? / J.D. Power survey.  Retaining the title of Best Brand for three years in a row, Jaguar shares the number one spot along with Lexus this year.  The survey has rated 109 car models from 27 brands by collecting opinions from over 15,000 UK car owners. Jaguar's high ratings for styling, comfort, reliability, insurance costs and dealer facilities won the Best Brand accolade. In the models list, Jaguar XF finished 10th in the survey and was one of the most highly rated cars in the executive class. Since its launch, the XF has won numerous awards and the sales increasing each year with the introduction of new body styles, powertrains and trim levels.

Jim Holder, What Car? Editor-in-Chief said: "It is great to see Jaguar rated so highly by customers in the company's home market. The XF is Jaguar's best-selling model and it is easy to see why - customers gave excellent ratings across styling, comfort and reliability".

Jeremy Hicks, Jaguar Land Rover UK Managing Director, said: "I am extremely proud of the design, engineering and manufacturing teams at Jaguar, for producing a range of cars that our customers adore. And I am delighted that the Jaguar UK dealer network consistently delivers a service to our customers that means owning a Jaguar is as enjoyable as it is to drive one. For Jaguar to be placed at the top of the What Car? / J.D. Power survey results for the third year in a row is a huge honour. With a number of exciting new product launches in our plans, we look forward to bringing the Jaguar ownership experience to a whole range of new customers."

Jaguar and Lexus grabbed the number one spot with a score of 80.8% followed by Mercedes-Benz, Skoda and Volkswagen placed third, fourth and fifth respectively. Under the models list, Volkswagen came out winning big with four of its models in the top ten. While Up! and Golf Plus grabbed positions one and two, Scirocco and Tiguan came at number five and six respectively.

The What Car?/J.D. Power study measures vehicle appeal (31%), which includes performance, design, comfort and features; vehicle quality and reliability (22%);  ownership costs (25%), which includes fuel consumption, insurance and costs of service/repair and dealer service satisfaction (22%) to come up with the results. The survey took place between January and March 2014 and models registered between January 2011 and December 2012 with more than 4000 sales were only considered.

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