Responsible for introducing the culture of luxury cars in India, Mercedes Benz is one of the most celebrated car-manufacturers that the world has ever seen, and together with Audi and BMW, it constitutes what is popularly known across the globe as the 'German Big 3' of luxury automakers - a group consisting of the biggest sellers of regal rides in the world, all hailing, coincidently, from Germany. The beginning of Mercedes Benz can be traced back to the year 1886 - the same year that saw the company's founder, Karl Benz, create the legendary Benz Patent Motorwagen that is till date regarded as the first petrol-powered car ever to be made. However, it wasn't until 1901 that Mercedes Benz cars actually reached the markets, and not until 1926 that the iconic Daimler-Benz joint venture was brought into being.
One particular Mercedes car, produced over the 1930s, that gained extreme popularity during the Nazi era was the 770. Frequently driven, equipped with bulletproof windshields, by none other than Adolf Hitler himself, one of these 770s still grabs the attention of countless spectators everyday at the War Museum in Ottawa, Ontario. Over the long span of its existence, covering more than 125 years, this German auto-giant, despite being busy as a bee producing world-class rides, has succeeded brilliantly in achieving several important breakthroughs in the field of automobile safety and technology. From internal combustion engined cars to cars with brakes on all four wheels, from crumple zones to traction control system, from airbags to seatbelt pre-tensioners, from seven-speed autoboxes to Electronic Stability Program, Mercedes' innovations have made car rides across the world far more enjoyable and secure than what they once used to be.
On Indian soil, Daimler first set its foot in the year 1994, establishing a fully owned subsidiary here by the name of Mercedes Benz India Ltd, which was changed to DaimlerChrysler India Private Ltd after the company established an alliance with Chrysler. But once the stakes of Chrysler were sold off in 2007 by DaimlerChrysler, the owner group went back to be known as Daimler AG while its Indian wing was renamed as Mercedes Benz India. Both the headquarters as well as the passenger car production unit of Mercedes Benz in India are located in Pune, Maharashtra, while its commercial vehicle plant is situated outside Chennai. The state-of-the-art research & development center of Mercedes, which was established in 1996 in Bangalore, is the largest of its kind to be built by the company outside Germany. As for its dealership network, spanning over approximately 31 cities of India, Mercedes Benz owns about 31 dealerships and 41 service centers in the country at present.
Its never-ceasing efforts for maintaining superb levels of quality in its vehicles and continuously improving their safety levels that have resulted in decades full of brilliant innovations have won Mercedes Benz several prestigious awards over the years, most notable of which have been the 'Safety Award' at the '2007 What Car? Awards', the 'Best Brand Award' by 'Auto India Best Brand Awards 2011' and a ranking in top 100 most trusted brands of India list published by 'The Brand Trust Report'. Even the slogan of Mercedes - "Das Beste oder nichts", which translates into "The best or nothing", echoes the automaker's belief in delivering nothing but the best every single time.
Mercedes Benz was the first luxury car manufacturer to set foot in India, and that makes its tenure in the country the longest amongst all present-day luxury automakers of the country. Over this long span, the company has built itself a remarkably large and immensely strong team of cars that offers its customers an extremely wide range of body styles, passenger capacity options, features, quality levels and price brackets to choose from. Currently, the fleet of Mercedes Benz cars in India comprises of a total of 16 models, which include Mercedes-Benz A-Class, Mercedes-Benz CLA, Mercedes-Benz GLA Class, Mercedes-Benz B-Class and Mercedes-Benz C-Class. Of these 16 available models, only the C-Class, E-Class, M-Class and S-Class are the ones that are either manufactured or assembled locally in India, the rest being imported from abroad.
Being a luxury line of cars, affordability is a trait that does not come naturally to Mercedes Benz cars, particularly for those members of their clan that get directly imported from overseas manufacturing facilities, such as the CLS-Class, the SLK-Class and the SLS AMG. Still, owing to the increasing competition and growing localisation for Mercedes Benz in India, the cost of ownership for its cars has definitely come down and new models with much smaller price tags have emerged as popular choices of Indian buyers. At present, the Mercedes car with the lowest pricing in India is Mercedes-Benz A Class, which comes tagged with a price of Rs 29,89,600.
While the inexpensive models of Mercedes Benz India witnessed a terrific growth over the last quarter of the fiscal year of 2012-13 with the E-Class alone registering a 25% increase, its ultra-luxurious range of cars also clocked in pretty amazing sales figures, recording a growth of over 48% in comparison to the final quarter of the preceding fiscal. Designed to provide their buyers with the ultimate levels of comfort, safety, equipment and style, these royal rides have been made available in a magnificent range by the German auto-giant in India, the most expensive of which is Mercedes-Benz S-Class Cabriolet priced at Rs 2,34,91,293.
When shopping for a super-luxury car like Mercedes, fuel-efficiency is a quality that is likely to be found at the very bottom of the list of preferences for most of the buyers. Sought after particularly for their unmatched class, intimidating road presence and regal comforts, the fate of these spectacular cars from Germany does not rely on the mileage ratings that their engines return. However, that does not prevent Mercedes Benz from introducing world-class refinement and brilliance in its power-mills so that they deliver impressive fuel-economy levels as well along with mind-blowing power figures. Currently, the most fuel-efficient model that features on the Mercedes Benz in India lineup is Mercedes-Benz A Class, which has been tagged with a price of Rs 29,89,600.
Mercedes Benz has a pretty extensive fleet of cars in India, which presently comprises of a total of 16 models, featuring several different body styles including the likes of luxury sedans, executive sedans, full-blown luxury crossovers, mid-size SUVs, coupe, grand tourers and even MPVs. To add to the versatility of this magnificent fleet and widen the scope of reach of the automaker in the country, some new models belonging to some new categories of automobiles will soon be joining the Mercedes Benz India plan. These new arrivals, which are likely to include models like Mercedes-Benz E-Class All-Terrain and Mercedes-Benz S-Class, will be giving a tough competition to the rival clans of BMW and Audi.
Mercedes-Benz is a German brand of luxury and high-performance automobiles, buses, coaches, and trucks owned by Daimler AG. Mercedes-Benz has, over the years, introduced many of the technological and safety features that have become common in modern vehicles.
The origins of the Daimler-Benz company founded through a merger in 1926 date back to the mid-1880s, when Gottlieb Daimler (1834?1900) working with Wilhelm Maybach (1846?1929), and Karl Benz (1844?1929) independently invented the internal combustion engine-powered automobile, in southwestern Germany. Although they were merely sixty miles apart, these pioneers were unaware of each other's early work.
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