Fiat Chrysler Automobiles Organises Loyalty Camp

Fiat Chrysler Automobiles (FCA) has organised loyalty camps all across India. Car owners can now avail a free checkup at these camps, as of today. The event will conclude by March 12, 2016 and along with free checkups, the automaker is also offering a free car wash.

Fiat is giving discounts of up to Rs. 1.25 lakh on new models, throughout the duration of the camp. The discount works towards as being an added attraction, along with being a contributor towards garnering public's attention. To make the initiative even more lucrative, a 10 percent discount is being provided on labour charge. Vehicles which are older than three years, get spare parts at adiscounted rate of 15 percent, while the newer ones get a discount of 5 percent during the 4-day event.

The Italian-American brand expressed that customer satisfaction is of foremost importance to the company. Expressing his pleasure over the initiative, Mr. Kevin Flynn, president and managing director of Fiat Chrysler Automobiles India Operations said, “The year 2016 marks an important year for FCA India as we foresee interesting times ahead in our long term goal to widen our existing customer base in India and retain existing Fiat consumer. The nationwide Fiat Loyalty Camps is not only a part of our extensive strategy to connect Fiat owners to the brand but also an effort to strengthen our relationship with our valuable customers. We are committed to provide world class products and services to our customers here and 100% customer satisfaction remains our constant endeavour.”

Fiat recently showcased its lineup at the Indian Auto Expo 2016. Some of its products are even making headlines at the Geneva Motor Show 2016. The carmaker also launched the Punto Pure recently at the Indian automobile event, with a price tag of Rs. 4.49 lakh.

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