MRF launches special edition tyre for mid and premium segment cars in India

MRF (Madras Rubber Factory) one of the leading tyre manufacturers in the country has added a new tyre in its extensive portfolio, which can be used for mid and premium segment cars in India. The tyre christened ‘Zsport’ is a special edition tyre launched for the upcoming Cricket World Cup, and can be fitted on over 25 models of cars in from the above mentioned segment. Since India is a cricket loving nation, the special edition tyre will sport a special ICC World Cup logo, to appeal to the cricket enthusiasts.

Published On Feb 09, 2015 10:56 IST

Published OnFeb 09, 2015 10:56 IST

Last Updated OnFeb 09, 2015 10:56 IST

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MRF launches special edition tyre for mid and premium segment cars in India

Speaking at the launch of the ZSport tyre in Mumbai, Mr. Koshy Varghese, Executive Vice President, Marketing at MRF Limited said, “The ZSPORT is a superior product with great handling and braking in wet and dry conditions. MRF enjoys strong brand equity in the commuter segment and we want to increase our brand salience in the mind of the youth segment. Our premium products are all about delivering high performance and reliability and this association will further strengthen the relationship which we enjoy with all customer segments and key stakeholders across the world.”

Further commenting on the occasion, Mr. Arun Mammen, Managing Director, MRF Limited said, “MRF is extremely proud about its long-term association with cricket and excited about being a Global Partner of the ICC World Cup2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”

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<p class="MsoNormal">Firdaus is a true blue nomad and the only lady in the content team. Having dabbled in journalism, PR and TV, she is back to pursuing her first love – automobiles. An avid motorcyclist and car lover, she doesn’t skip any opportunity to ride a motorcycle, nor will you ever find her skipping a MotoGP race. A self professed foodie; this lady has a bachelor’s degree in Pharmacy and is an avid traveler, photographer and blogger. She’s a well know name in the automobile circuit as one of the foremost woman stunter in the country and also as the co-founder of India’s first all women motorcycle club.</p> <p class="MsoNormal">In her free time you’ll see her populating her list of ‘restaurants to eat at’ (she has an exhaustive list of more than 130 restaurants in her hometown itself!) or gadgets to buy. Not just an auto buff, Firdaus has a love for make-up as well and is often seen sporting colours similar to the vehicles she rides; Red is her all time favourite. She is also proud of her scale model collection which includes some rare beauties. Mercurial by nature, this lady can handle motorcycles, cars and high heels with equal finesse and charm!</p>Read more

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