MINI rolls out from the BMW Chennai plant
India was MINI’s 100th car market and the brand was introduced last year. To begin with the proceedings, the company introduced its range as a complete body unit. This meant, that the cost of the vehicle was higher and for this reason the company opened dealerships only in Delhi and Mumbai.
Rahul
Published On May 22, 2013 16:17 IST
Published OnMay 22, 2013 16:14 IST
Last Updated OnMay 22, 2013 16:17 IST
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Now, the company is expanding its dealership network and also introducing diesel engine option across its range. To reduce the price of the MINI, the knocked down versions are being imported. The assembly of the MINI has just began in BMW’s Chennai plant and the company will soon add more dealerships in the near future. At the moment, the MINI Cooper, Cooper S, Countryman and the Convertible are on sale.
The current MINI dealers are also BMW dealers and the German manufacturer will mostly make its other dealers as MINI dealers. The German brand also owns Rolls-Royce, however it is keeping RR dealers away from the BMW and MINI dealers.
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<p>Being born and brought up in a family that has been a part of the Automotive industry for over seven decades, Rachit has cars in his blood. Four wheelers are his childhood love, and he has grown up playing with bolts and spanners. To add more value to this passion, he studied automobile engineering and even karted at National level competitions.</p>
<p>Soon after that, he got into motoring journalism- <em>where began the process of testing and evaluating cars.</em> He has driven a wide range of cars beginning from Tata Nano to the Aston Martins, most of the cars that are currently sold in the Indian car market. Apart from this, he has also done many long road trips, and shall continue to do so. Rachit was one of the first journalists to take a Nano across the Golden Quadrilateral. </p>
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