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Mahindra to launch sub 4-metre Verito Vibe next month

Published On Apr 12, 2013 05:22 PM By CarDekho

Mahindra & Mahindra Ltd. has announced that its new Sub 4 metre Verito will be named the ‘Verito Vibe’. The much awaited launch of the‘Verito Vibe’ is scheduled next month. The ‘Verito Vibe’ is indigenously designed and developed by M&M and is smartly packaged in a sub-4 metre length on the proven Verito platform.

Mahindra Rise

The ‘Verito Vibe’ will be packaging the well acclaimed strengths of class-leading space and comfort, robust build and the ever reliable 1.5 Litre dCi Diesel Engine. The Verito Vibe will sport some first in class styling elements in this younger and sportier avatar.

Mahindra has decided on  the name ‘Vibe’ for its newest offering, with the aim of conveying a distinctive youthful and vibrant  imagery. ‘Vibe’ targets the socially aware, young consumer of today.

Speaking on the ‘Verito Vibe’, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd, said “Customer centric innovation has always been at the heart of any product development at the Mahindra Group. The Verito Vibe marks our entry in the high volume sub 4 metre segment. While developing this product we have paid particular attention to making this car look different and we are sure that it will appeal to customers with its young and sporty looks and that too without compromising the benefits which our existing Verito has to offer."

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