Fiat’s new AD-campaign signifying its Indian connect
Fiat India Automobiles Ltd has launched an ad campaign to depict its bond with India. The campaign aims at forging deeper ties with the Indians at a grass root level, that’s exactly the connect Fiat shares with our nation. This is a multi media campaign with a new TV commercial to bring out the vibrancy of festivities of India & the Italianess & Technological strengths of Fiat cars in India. At Fiat there is a burning desire that constantly motivates them to come up with path breaking technologies, designs and creations to ensure that driving is nothing, but just a sheer pleasure.
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India which is rightly referred to as the land of festivities follows a wide range of festivals being celebrated in all parts of our country. Not to forget that the common vein that links them are its preparations and celebrations, that are carried out very passionately. The outcome being happiness, excitement, enthusiasm and its affection because it is reflected in its honesty and stronger ties. At Fiat, we are proud of working in a synonymous way executing passionately at every platform related to car production. Starting from the guaranteed designs of our car are as timeless and stunning as always, to them a matter of convenience and comfort for drives and passengers at every point of time. Also, not to forgot the creation of the heart of the car- The Engines, in a way no body would even possibly think of.
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This isn’t just engineering, it’s a philosophy and a vision because we believe that when you combine passion and inner drive you can create wonders. Speaking on this Mr. Rajeev Kapoor, President & CEO, FIAT India said “With the launch of this campaign we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values deeply portraying our Indian connect. We at Fiat India hold the same values that an Indian holds. Fiat has exhilarating plans for this festival season. This is our first offering this festive season to celebrate and share the festivities with our customers.”
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Fiat India launched special festive offers for its customers starting from September to October, the time during which the customers can avail the maximum benefits. Under this scheme customers can enjoy an total benefit of upto Rs. 1,30,000/- on the Fiat Linea & Rs. 75,000/- on the Fiat Punto. This scheme includes an attractive exchange benefits of upto Rs 20000/- package where in customers can actually upgrade to Fiat cars if they exchange their cars while buying new Fiat cars. In addition this scheme also ensures that all our customers get peace of mind by way of free 50 months road side assistance package along with 1st year insurance @ Re 1.
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